Rob Ulitski - 13th Aug 2020

Roberto goes toe-to-toe with technology in J. Logan Alexander's enjoyably goofy video for the LA-based songwriter's Dorrigo.

In order to win the heart of his favourite girl, Roberto is prepared to get in the boxing ring with his biggest nemesis - "The Future", in the guise of a giant mobile phone, who is sucking up her and her friends' love and attention. But can our hero get the better of this all-powerful enemy?

The quirkiness of this charming concept is translated to screen through offbeat angles and moments of awkwardness in the edit, more akin to an indie film than a traditional music video. DoP Joaquim Pujol creates a busy composition in each scene, using all the space available to elevate the mood and edge the narrative forwards.


DirectorJ. Logan Alexander
ProducerJ. Logan Alexander
ProducerYves Beneche
ProducerElissa Nechamkin
ProducerMenu'ette Silver
Executive ProducerRory Felton
Production ManagerRyan Metzler
Director of PhotographyJoaquim Pujol
Focus PullerNick Conte
GafferCaleb Knowles
Art DirectorKevin Sisco
WardrobeKiona Vickroy, Katie Powers
Make-upNicole Baltodano
EditorJ. Logan Alexander
ColouristJoaquim Pujol
LabelFeltone Music
Other creditsCast: Roberto Ortiz, Simran Jehani, Tyrin Niles, Geoff Bywater, Brennan Pierson, Sean Quay, Krissy Saleh

Rob Ulitski - 13th Aug 2020

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