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Izzy Bizu 'Tough Pill' by Sashinski

Rob Ulitski - 5th Aug 2020

Sashinksi directs a mesmerising promo for Izzy Bizu's Tough Pill. 

Set under the beautiful glass-panelled ceiling of the Palm Court in the Waldorf Hilton, London, the video focuses on authentic performances and dynamic movement, with stunning cinematography from DoP Thomas English. 

The energy of the track is matched by spinning camera moves, off-kilter angles and busy composition, creating an opulent yet down-to-earth aesthetic. 

SASHINSKI: 

A space with palm trees, golden chandeliers and symmetrical marble flooring was a real treat for the eyes.

"We wanted to establish movement and attitude that reflected the natural 'bounce' of the track, while also exploring Izzy’s charm and energy, to accompany the styling by Cynthia Lawrence-John and edit by Blaine Pearson of TenThree.

"Shooting in such a wide open space with so many intrinsic details such as palm trees, golden chandeliers, golden banisters and symmetrical marble flooring was a real treat for the eyes that was taken to the next level by Joseph Bicknell's stunning grade."

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Rob Ulitski - 5th Aug 2020

Tags

  • Performance
  • Singer songwriter
  • Contemporary R&B
  • Soul

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Credits

Production/Creative

Director
SASHINSKI
Producer
Rosie Woods
Production Company
Executive Producer
1st AD
Isusko Garcia

Camera

Director of Photography
Focus Puller
Ben Oliver
2nd AC
Angus Mitchell

Lighting/Grip

Gaffer
Ryan Delahunty

Art

Art Director
Anne Holme Preston
Art Director
Greg McLaren

Wardrobe

Wardrobe
Cynthia Lawrence-John
Hair
Lauraine Bailey
Make-up
Robyn Rowan
Make-up (Artist)
Athena Paginton

Casting

Casting director
Emma Garrett

Editorial

Editor
Blaine Pearson
Editing company
TenThree

Grading

Colourist
Joseph Bicknell
Colour grade company
Company 3

VFX

Post Producer
Rachel Goodger

Agent

Director's Representation

Commission

Commissioner
Elena Argiros
Label
Sony Music

Other credits

BTS

Johnny Rodriguez

DIT

Davo McConville

PRODUCTION ASISTANT

Emma Stevens Broyd

CAST

Jamie Mason, Ezzy Nzewi, Fiona Michelle, Tina Omotosho, Lauryn Bryan

Rob Ulitski - 5th Aug 2020

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