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Chloe X Halle 'Forgive Me' by C Prinz

Rob Ulitski - 15th June 2020

C Prinz directs a vibrant futuristic promo for sister double act Chloe x Halle's Forgive Me - the director and artists' follow-up to the post-modern Do It

Opening with the lyrics "Don't ever ask for permission, ask for forgiveness", the fiery visual depicts the sisters dragging an unconscious, bound man to the middle of a rainforest set, backdropped by a glitchy greenscreen. 

Switching between several performance setups, the focus is very much on styling and aesthetics, with live action footage being intercut with 3D scans, irridescent VFX, and lo-fi dance cutaways. 

Refreshingly bold and stylish, the high-energy promo is a riotous trip through avant-garde concepts and unforgettable performances. 

Rob Ulitski - 15th June 2020

Tags

  • Performance
  • VFX
  • Contemporary R&B

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Credits

Production/Creative

Director
C Prinz
Producer
Jake Agger
Production Company
Executive Producer
Erinn Williams
Executive Producer
Lauren Baker
Executive Producer
Nathan Scherrer
Executive Producer
Tara Sheree
1st AD
Juan Sosa

Camera

Director of Photography
Santiago Gonazalez
Focus Puller
Sean Frisoli
2nd AC
Mike Lemnitzer
Steadicam
Nick Muller

Lighting/Grip

Gaffer
Kyle Bryson

Art

Art Director
Justin Ryan Brown

Editorial

Editor
Andrew Makadsi

Grading

Colourist
Joseph Bicknell
Colour grade company
Company 3

Misc

Line Producer
Robin Day
Creative Director
Andrew Makadsi

Other credits

Production Coordinator

Siya Bahal

Label

Columbia Records

Label

Parkwood Entertainment

Rob Ulitski - 15th June 2020

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