Rob Ulitski - 15th June 2020

C Prinz directs a vibrant futuristic promo for sister double act Chloe x Halle's Forgive Me - the director and artists' follow-up to the post-modern Do It

Opening with the lyrics "Don't ever ask for permission, ask for forgiveness", the fiery visual depicts the sisters dragging an unconscious, bound man to the middle of a rainforest set, backdropped by a glitchy greenscreen. 

Switching between several performance setups, the focus is very much on styling and aesthetics, with live action footage being intercut with 3D scans, irridescent VFX, and lo-fi dance cutaways. 

Refreshingly bold and stylish, the high-energy promo is a riotous trip through avant-garde concepts and unforgettable performances. 

PRO Credits


DirectorC Prinz
ProducerJake Agger
Production Companyfreenjoy
Executive ProducerErinn Williams
Executive ProducerLauren Baker
Executive ProducerNathan Scherrer
Executive ProducerTara Sheree
Creative DirectorAndrew Makadsi
Line ProducerRobin Day
1st ADJuan Sosa
Director of PhotographySantiago Gonazalez
Focus PullerSean Frisoli
2nd ACMike Lemnitzer
SteadicamNick Muller
GafferKyle Bryson
Art DirectorJustin Ryan Brown
WardrobeZerina Akers
HairKimberly Mcallister
Make-upChristiana Cassell
EditorAndrew Makadsi
ColouristJoseph Bicknell
Grading companyCompany 3
Other creditsProduction Coordinator: Siya Bahal Label: Columbia Records Label: Parkwood Entertainment

Rob Ulitski - 15th June 2020

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