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Chloe X Halle 'Do It' by C Prinz

David Knight - 27th May 2020

Atlanta singer-songwriting sisters (and Beyoncé protegées) Chloe X Halle have their breakout hit Do It visualised in a classic-with-a-twist video by director/choreographer C Prinz (aka Sarah C Prinz).

The Bailey sisters perform the song through a number of sumptuously art directed studio set-ups. But Prinz tweaks the notion of a conventional glossy video: camera positions reveal the edges of the sound stage; VFX suddenly intrude, at times moving the girls' around the set.

Then the edit contributes to the deconstruction too, by bouncing between scene to scene from the start. The rule-book, to gradually reveal each set-up, has been thrown away, which will make it all the more interesting to its visually literate viewership.    

David Knight - 27th May 2020

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Credits

Production/Creative

Director
C Prinz
Producer
Jake Agger
Production Company
Executive Producer
Erinn Williams
Executive Producer
Nathan Scherrer
Executive Producer
Lauren Baker
Executive Producer
Tara Sheree
Production Coordinator
Siya Bahal
1st AD
Juan Sosa

Camera

Director of Photography
Santiago Gonazalez
Focus Puller
Sean Frisoli
2nd AC
Mike Lemnitzer
Steadicam
Nick Muller

Lighting/Grip

Gaffer
Kyle Bryson

Art

Art Director
Briana Gonzales

Editorial

Editor
Andrew Makadsi

Grading

Colourist
Joseph Bicknell
Colour grade company
Company 3

Misc

Creative Director
Andrew Makadsi
Line Producer
Robin Day

Other credits

Dancers

Jared Nathan, Rameer Colon, Rodney Chonia, Tyquan Christie

David Knight - 27th May 2020

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