Chloe X Halle 'Do It' by C Prinz
David Knight - 27th May 2020
Atlanta singer-songwriting sisters (and Beyoncé protegées) Chloe X Halle have their breakout hit Do It visualised in a classic-with-a-twist video by director/choreographer C Prinz (aka Sarah C Prinz).
The Bailey sisters perform the song through a number of sumptuously art directed studio set-ups. But Prinz tweaks the notion of a conventional glossy video: camera positions reveal the edges of the sound stage; VFX suddenly intrude, at times moving the girls' around the set.
Then the edit contributes to the deconstruction too, by bouncing between scene to scene from the start. The rule-book, to gradually reveal each set-up, has been thrown away, which will make it all the more interesting to its visually literate viewership.
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Credits
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Production/Creative
- Director
- C Prinz
- Producer
- Line Producer
- Creative Director
- Production Company
- f
- Executive Producer
- Executive Producer
- Executive Producer
- Executive Producer
- Production Coordinator
- 1st AD
Camera
- Director of Photography
- Focus Puller
- 2nd AC
- Steadicam
Lighting/Grip
- Gaffer
Art
- Art Director
Wardrobe
- Hair
- Make-up
- Wardrobe
Editorial
- Editor
Grading
- Colourist
- Colour grade company
Commission
- Label
- Label
David Knight - 27th May 2020