Chloe X Halle 'Do It' by C Prinz
Atlanta singer-songwriting sisters (and Beyoncé protegées) Chloe X Halle have their breakout hit Do It visualised in a classic-with-a-twist video by director/choreographer C Prinz (aka Sarah C Prinz).
The Bailey sisters perform the song through a number of sumptuously art directed studio set-ups. But Prinz tweaks the notion of a conventional glossy video: camera positions reveal the edges of the sound stage; VFX suddenly intrude, at times moving the girls' around the set.
Then the edit contributes to the deconstruction too, by bouncing between scene to scene from the start. The rule-book, to gradually reveal each set-up, has been thrown away, which will make it all the more interesting to its visually literate viewership.
|Executive Producer||Erinn Williams|
|Executive Producer||Nathan Scherrer|
|Executive Producer||Lauren Baker|
|Executive Producer||Tara Sheree|
|Creative Director||Andrew Makadsi|
|Line Producer||Robin Day|
|Production Coordinator||Siya Bahal|
|1st AD||Juan Sosa|
|Director of Photography||Santiago Gonazalez|
|Focus Puller||Sean Frisoli|
|2nd AC||Mike Lemnitzer|
|Art Director||Briana Gonzales|
|Grading company||Company 3|
|Other credits||Dancers: Jared Nathan, Rameer Colon, Rodney Chonia, Tyquan Christie|
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