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SG Lewis 'Chemicals' by Yousef

Promonews - 3rd June 2020

Yousef follows up his brilliant video for Piero Pirupa's Braindead with another gem, this time for SG Lewis, and this time made in quarantine conditions. 

Self-shot by the artist in isolation, Yousef has thoroughly manipulated that performance footage of Chemicals through inventive use of After Effects. SG is endlessly replicated within the confines of a TV-shaped screen, in increasingly off the wall ways, as if they might well be chemically-induced.

Beyond that, there are the contributions by other animators and VFX artists who, in the fashion of Peter Gabriel's classic Sledgehammer video, provide seconds-long bursts of fresh animation styles, integrated into the main body of work. It's a marvellous way to transcend the limitations of these times.

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Promonews - 3rd June 2020

Tags

  • After Effects
  • Animation
  • Performance
  • VFX
  • Pop

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Credits

Production/Creative

Director
Yousef
Producer
Jake River Parker
Production Company
Executive Producer
Juliette Larthe

Camera

Focus Puller
Joseph Edwards

Casting

Lead actor
Holly Metson

Editorial

Editor
Yousef Thami

Grading

Colourist
Dominic Phipps

VFX

Post Producer
Yousef

Agent

Director's Representation

Commission

Commissioner
James Hackett
Label
Virgin EMI

Other credits

Animation/VFX

Felix Von Líska, Scott Coello, Federica D'Urzo, Cheng-hsu Chung, Darri Thorsteinsson, Katy Daft, Ross Butter, Dom Spall, Jakob Glaser, Caesar Manyari, Collin Diederich, Morgan Beringer, Shivam Solanki, Ryan Game

Promonews - 3rd June 2020

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