Rob Ulitski - 1st June 2020

Wafia celebrates a new chapter in her life in Eugene McMahon's lockdown video for Pick Me. 

Utilising a block colour background and a variety of self-shot footage, Wafia relaxes into a new way of life, away from worries about men or work. Instead, she is connecting with her friends over video call, hanging out as they each spend their days doing something they love. 

Like many lockdown videos, the locations and setups are obviously kept to a minimum, given the nature of shooting options right now. That said, each performance feels refreshingly understated and intimate, a nice contrast to the dance-challenge videos that populated our feeds at the start of lockdown. 

PRO Credits


DirectorEugene Mcmahon
ProducerSina Pars
Executive ProducerNathan Scherrer
Executive ProducerTiffany Suh
ColouristMichael Gossen
Grading companyCompany 3
CommissionerWes Teshome
LabelAtlantic Records

Rob Ulitski - 1st June 2020

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