Rob Ulitski - 26th May 2020

Calum Macdiarmid directs an uplifting crowdsourced video for JP Cooper's Little Bit Of Love. 

Alongside JP singing along to the music, filming himself whilst on isolated walks or in lockdown at home, the video features a compilation of feel-good moments shot by his fans, showcasing a wide variety of clips including nature, holidays, family moments, birthdays, weddings, and countless dance moves, which have been compiled by Macdiarmid and edited by Julia Knight.

And it demonstrates that while it can be easy to feel overwhelmed or dejected in challenging times like these, people across the world are still finding countless ways to spread joy and positivity. 

CALUM MACDIARMID:

It was surreal working with such positive emotions during such dark times., but it almost felt like an act of rebellion.

“Knowing JP already was a godsend given the situation we were working in. I felt I had a good understanding of his vibe which not only saved a lot of time, but was also helpful for communication – having his phone number meant I was able to talk to him directly about certain things, or just request last-minute pick up shots. This happened a couple of times, so I’ll have to check he hasn’t blocked my number now.

“It was a little surreal working with such positive emotions during such dark times. But it almost felt a bit like an act of rebellion; all these people hidden away in their houses but working together to defy the mood and make something so uplifting.”

Credits

DirectorCalum Macdiarmid
ProducerTim Francis
Production CompanyGreat Guns
EditorJulia Knight
ColouristKatie Dymmock
Post production companyCoffee & TV
CommissionerLaura Clayton
LabelIsland Records

Rob Ulitski - 26th May 2020

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