"Welcome to life," says JME, at the start of You Know, "Where fucked-up shit happens..." Thus begins the latest in a series of idiosyncratic visuals for the new album by the rapper who is playing by their own rules, by Matt Walker (and JME).

This is stripped-back, using self-referencing humour and VFX to focus on JME and his entertaining worldview. Oh, and as they flag up at the start, including a few words by Stormzy...