Promonews - 20th May 2020

"Welcome to life," says JME, at the start of You Know, "Where fucked-up shit happens..." Thus begins the latest in a series of idiosyncratic visuals for the new album by the rapper who is playing by their own rules, by Matt Walker (and JME).

This is stripped-back, using self-referencing humour and VFX to focus on JME and his entertaining worldview. Oh, and as they flag up at the start, including a few words by Stormzy... 

PRO Credits


DirectorMatt Walker
ProducerAntoine Dixon Bellot
Director of PhotographyTom O'Keefe
Focus PullerLloyd Cook
2nd ACLouis Hollis
SteadicamGrant Sandy Phillips
Drone OperatorSky Power
VFXWe Are Covert
Director's RepresentationCarrie Sutton

Promonews - 20th May 2020

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