Rob Ulitski - 31st Mar 2020

Kirx brings us a vibrant reimagining of Mabel's latest track, in the official vertical video for Boyfriend. 

The special featurette is a Spotify commission, aimed predominantly for their mobile platform. Featuring stripped-back yet colourful studio setups, Mabel is joined by two dancers in the high-energy promo. 

Making full use of the tall aspect ratio, DoP Tom O'Keefe plays with unique compositions, whilst Mabel brilliantly adapts her energetic style to work with the limited width of the format. 

Watch 'Mabel 'Boyfriend (Vertical Video)' by Kirx' here

PRO Credits


ProducerBen Pengilly
Production CompanyGreatcoat Films
Executive ProducerKareem Adeshina
1st ADSam Barnham
Director of PhotographyTom O'Keefe
Focus PullerDanny Deighton
2nd ACJoel Gutteridge
SteadicamDougal Wallace
GafferBen Law
Art DirectorLottie Highfield
ColouristChris Bell
Grading companyCreep Post
CommissionerMarco Grey
Other credits

Rob Ulitski - 31st Mar 2020

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