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Mabel 'Boyfriend (Vertical Video)' by Kirx

Mabel 'Boyfriend (Vertical Video)' by Kirx

Rob Ulitski - 31st Mar 2020

Kirx brings us a vibrant reimagining of Mabel's latest track, in the official vertical video for Boyfriend. 

The special featurette is a Spotify commission, aimed predominantly for their mobile platform. Featuring stripped-back yet colourful studio setups, Mabel is joined by two dancers in the high-energy promo. 

Making full use of the tall aspect ratio, DoP Tom O'Keefe plays with unique compositions, whilst Mabel brilliantly adapts her energetic style to work with the limited width of the format. 

Watch 'Mabel 'Boyfriend (Vertical Video)' by Kirx' here

Rob Ulitski - 31st Mar 2020

Tags

  • Up & Coming
  • Narrative
  • Pop
  • vertical video

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Credits

Production/Creative

Director
Kirx
Producer
Ben Pengilly
Production Company
Greatcoat Films
Executive Producer
Kareem Adeshina
1st AD
Sam Barnham

Camera

Director of Photography
Tom O'Keefe
Focus Puller
Danny Deighton
2nd AC
Joel Gutteridge
Steadicam
Dougal Wallace

Lighting/Grip

Gaffer
Ben Law

Art

Art Director
Lottie Highfield

Editorial

Editor
Kirx

Grading

Colourist
Chris Bell
Colour grade company
Creep Post

Commission

Commissioner
Marco Grey
Label
Polydor

Other credits

Rob Ulitski - 31st Mar 2020

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