Rob Ulitski - 31st Mar 2020

Kirx brings us a vibrant reimagining of Mabel's latest track, in the official vertical video for Boyfriend. 

The special featurette is a Spotify commission, aimed predominantly for their mobile platform. Featuring stripped-back yet colourful studio setups, Mabel is joined by two dancers in the high-energy promo. 

Making full use of the tall aspect ratio, DoP Tom O'Keefe plays with unique compositions, whilst Mabel brilliantly adapts her energetic style to work with the limited width of the format. 

Watch 'Mabel 'Boyfriend (Vertical Video)' by Kirx' here

PRO Credits

Credits

DirectorKirx
ProducerBen Pengilly
Executive ProducerKareem Adeshina
1st ADSam Barnham
Director of PhotographyTom O'Keefe
Focus PullerDanny Deighton
2nd ACJoel Gutteridge
SteadicamDougal Wallace
GafferBen Law
Art DirectorLottie Highfield
EditorKirx
ColouristChris Bell
Grading companyCreep Post
CommissionerMarco Grey
LabelPolydor
Other credits

Rob Ulitski - 31st Mar 2020

Related Content

video

Not3s 'My Lover' by Kirx

Not3s travels across the world - from the UK to Zanzibar, off the east coast of Africa – to find the girl of his dreams in Kirx's hit video for My Lover.

Promonews - 5th Dec 2017

video

Not3s ft. Mabel 'My Lover Remix' by Kirx

Just as Spring finally threatens to break cover, here's a throwback to Christmastime and the New Year, when Kirx came up with this winter warmer for Not3s and Mabel's My Lover remix. Loads …

Promo News - 26th Mar 2018

Latest News