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Holly Humberstone 'Falling Asleep At The Wheel' by Raja Virdi

Rob Ulitski - 23rd Mar 2020

Raja Virdi teams up with Holly Humberstone for their second, one-shot video collaboration. 

Shot in Nottingham in the dead of night, the surreal visual utilises an overhead perspective as Humberstone drifts across the tarmac, eyes transfixed on the camera throughout. Her performance is intimate and unwaivering, and a great match to the emotion of the track. 


It's my second video with her and been fantastic to make these videos in my home town [Nottingham] - where Holly is also from - and using local crew.

"I am really proud with how this video turned out. It was a labour of love between all departments and I certainly couldn't have made it without the most hard working crew. Me and Holly's manager Josh were bouncing ideas for a while before landing on this concept of Holly floating across a road, then stood and then in a car. Sounds great in my head, but limited promo budgets made me think creatively as to how we could achieve the desired effects.

"We opted for a Chapman dolly (with the rig being well built by my fantastic key grip Mack Behan) carrying Holly and my regular Steadicam operator Beau Pritchard-James, acting as our human jib arm before stepping off the dolly to shoot the rest of the video. It was a dance between the brilliant grips, camera and lighting departments, but we got there in the end. Working with Holly is a dream and she smashed every take despite the freezing midnight temperatures and double speed lip sync/performance.

"It's my second collaboration with her and it's been fantastic getting to make these videos in my hometown (where Holly is also from) and using the local crew, who have been incredible - namely my focus puller Will J Carman and my brilliant gaffer Jordan Dubash who had the 'lovely' task of implementing my lighting ideas and somehow creatively lighting 150m of road with the limited lamps that we had. Finally, my colourist Connor Coolbear at ETC is a genius and gave the video the final pop that it needed. It was a hard shoot, but a dream crew who made the process so great."

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Rob Ulitski - 23rd Mar 2020


  • Director's notes
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  • Pop
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Production Company
Production Manager
Molly Fleet


Director of Photography
Focus Puller
Will J Carman
2nd AC
Seb Hawkins
Beau Pritchard-James


Jordan Dubash


Connor Coolbear
Colour grade company


Post Producer
Oliver Whitworth


Josh Sanger

Other credits


Charlie Harris

Key Grip

Mack Behan


Troy Mount

Set Decorator

Eve Hunter


Holly Brown


Sam Coll

Rob Ulitski - 23rd Mar 2020

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