Rob Ulitski - 23rd Mar 2020

Gracey searches for meaning in a hypnotic club setting, in Aidan Zamiri's video for Gone.

Under the pulsating lights, we are introduced to the artist as she stalks the space, looking for someone or something amongst a sea of revellers. Contrasting frenetic high energy setups and shots of Gracey alone in the club, there is a surreal undertone to the visual, which gets stronger as the concept progresses.

DoP Diana Olifirova utilises shadow and backlighting to build upon the enigmatic aesthetic, whilst using slow, fluid camera movement to focus on Gracey's emotional performance.

PRO Credits

Credits

DirectorAidan Zamiri
ProducerTom O'Driscoll
Executive ProducerMorgan Clement
1st ADAfzal Robbani
Director of PhotographyDiana Olifirova
Art DirectorFred Allsop
WardrobeLee Trigg
Hair & Make-upAbbey May
EditorFlaura Atkinson
ColouristRichard Fearon
Grading companyBlack Kite Studios
CommissionerEmily Tedrake

Rob Ulitski - 23rd Mar 2020

Related Content

video

Gracey ft Ruel 'Empty Love' by Aidan Zamiri

What starts as a study of lockdown boredom, via pop singer-songwriter Gracey's laptop, becomes something stranger and more significant in Aidan Zamiri's mesmerizing video for Empty …

Promonews - 3 months ago

news

Object & Animal sign Aidan Zamiri

Glaswegian director, creative director and photographer Aidan Zamiri has signed to Object & Animal, joining both their directing and photography rosters.

Promonews - 7 months ago

Latest News