Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Bree Runway 'Ape Shit' by Will Hooper

Rob Ulitski - 9th Mar 2020

Will Hooper directs a thrilling performance video for Bree Runway's Ape Shit, with a proper nod to old-school Missy Elliott. 

Cycling furiously through a selection of set pieces, we see Bree confidently embody several characters, with sharp styling and tight art direction, switching the usual clichés on their heads to create something fresh and unique.

Will Hooper and art director Laura Little channel a Nineties/Noughties vibe into the set design and props, whilst DP Stefan Yap matches the aesthetic by utilising multiple formats, including night-vision and lo-fi digital cameras. It's an unabashed, hypnotic journey, with editor Sam Allen setting a breathless pace from the beginning.

At only two and a half minutes, Hooper packs a huge amount into the runtime - a dynamic and high-energy promo in his trademark style, that boosts the buzz and mystique around the dynamic Ms Runway. 

 

Featured sponsors

Rob Ulitski - 9th Mar 2020

Tags

  • Up & Coming
  • Performance
  • Hip Hop
  • Rap

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Will Hooper
Producer
Eleri Evans
Production Company
Blink
Executive Producer
Laura Northover
Production Manager
Harry Hardwick
1st AD
Ty Hack

Camera

Director of Photography
Stefan Yap
Focus Puller
Benjy Kirkman
2nd AC
Jomar O’Meally

Lighting/Grip

Gaffer
Danny Hayward

Art

Art Director
Laura Little

Wardrobe

Wardrobe
Holly Adamthwaite
Hair
Marvin Francis
Make-up
Tony Kent

Editorial

Editor
Sam Allen
Editing company
Speade
Edit Producer
Kirsty Oldfield

Grading

Colourist
Richard Fearon

VFX

Post production company
Post Producer
Tamara Mennell

Commission

Label
Virgin EMI

Other credits

Runner

Nana Quartey, Harry Oliver, Lottie O’connell

Camera Trainee

Finn Sheriton

Dit

Jeremy Balderstone

Electrician

Darren Pearson, Johnjoe Besagni, Joss Lawson

Genny Op

Sam Travis

Dancers

Beccy, Juicy

Rob Ulitski - 9th Mar 2020

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video