Bree Runway 'Ape Shit' by Will Hooper
Rob Ulitski - 9th Mar 2020
Will Hooper directs a thrilling performance video for Bree Runway's Ape Shit, with a proper nod to old-school Missy Elliott.
Cycling furiously through a selection of set pieces, we see Bree confidently embody several characters, with sharp styling and tight art direction, switching the usual clichés on their heads to create something fresh and unique.
Will Hooper and art director Laura Little channel a Nineties/Noughties vibe into the set design and props, whilst DP Stefan Yap matches the aesthetic by utilising multiple formats, including night-vision and lo-fi digital cameras. It's an unabashed, hypnotic journey, with editor Sam Allen setting a breathless pace from the beginning.
At only two and a half minutes, Hooper packs a huge amount into the runtime - a dynamic and high-energy promo in his trademark style, that boosts the buzz and mystique around the dynamic Ms Runway.
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Rob Ulitski - 9th Mar 2020
Credits
Production/Creative
- Director
- Will Hooper
- Producer
- Eleri Evans
- Production Company
- Blink
- Executive Producer
- Laura Northover
- Production Manager
- Harry Hardwick
- 1st AD
- Ty Hack
Camera
- Director of Photography
- Stefan Yap
- Focus Puller
- Benjy Kirkman
- 2nd AC
- Jomar O’Meally
Lighting/Grip
- Gaffer
- Danny Hayward
Art
- Art Director
- Laura Little
Wardrobe
- Hair
- Marvin Francis
- Make-up
- Tony Kent
- Wardrobe
- Holly Adamthwaite
Editorial
- Editor
- Sam Allen
- Editing company
- Speade
- Edit Producer
- Kirsty Oldfield
Grading
- Colourist
- Richard Fearon
VFX
- Post production company
- BS
- Post Producer
- Tamara Mennell
Commission
- Label
- Virgin EMI
Other credits
Runner
Nana Quartey, Harry Oliver, Lottie O’connell
Camera Trainee
Finn Sheriton
Dit
Jeremy Balderstone
Electrician
Darren Pearson, Johnjoe Besagni, Joss Lawson
Genny Op
Sam Travis
Dancers
Beccy, Juicy
Rob Ulitski - 9th Mar 2020