Bree Runway 'Ape Shit' by Will Hooper
Will Hooper directs a thrilling performance video for Bree Runway's Ape Shit, with a proper nod to old-school Missy Elliott.
Cycling furiously through a selection of set pieces, we see Bree confidently embody several characters, with sharp styling and tight art direction, switching the usual clichés on their heads to create something fresh and unique.
Will Hooper and art director Laura Little channel a Nineties/Noughties vibe into the set design and props, whilst DP Stefan Yap matches the aesthetic by utilising multiple formats, including night-vision and lo-fi digital cameras. It's an unabashed, hypnotic journey, with editor Sam Allen setting a breathless pace from the beginning.
At only two and a half minutes, Hooper packs a huge amount into the runtime - a dynamic and high-energy promo in his trademark style, that boosts the buzz and mystique around the dynamic Ms Runway.
|Executive Producer||Laura Northover|
|Production Manager||Harry Hardwick|
|1st AD||Ty Hack|
|Director of Photography||Stefan Yap|
|Focus Puller||Benjy Kirkman|
|2nd AC||Jomar O’Meally|
|Art Director||Laura Little|
|Edit Producer||Kirsty Oldfield|
|Post production company||Black Kite Studios|
|Post Producer||Tamara Mennell|
|Other credits||Runner: Nana Quartey, Harry Oliver, Lottie O’connell Camera Trainee: Finn Sheriton Dit: Jeremy Balderstone Electrician: Darren Pearson, Johnjoe Besagni, Joss Lawson Genny Op: Sam Travis Dancers: Beccy, Juicy|
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