Rob Ulitski - 4th Mar 2020

Disco goes futuristic in Daniel Russell's brilliant video for The Other Side. 

After having a smash hit with Can't Stop The Feeling - which was produced for the film Trolls back in 2016 - Timberlake returns with a track for the sequel, joined by the multitalented SZA. 

Echoing the dripping excess of 90s music promos, the heavy use of fisheye lens and sprawling futuristic backdrops pays homage to the work of Hype Williams, whilst breaking out with a contemporary vibe of its own.

DoP Chris Probst experiments with frame rates to create a glitchy yet intriguing performance in the middle of the video, which complements the frenetic and fun attitude throughout. David Courtemarche's art direction is superb, focusing almost exclusively on silver as a colour palette, and infusing each scene with futuristic textures and minimal clutter.

Timberlake and SZA hit it out of the park with their performances, confident and in their element as they dance, jump and drop to the addictive beat. 

PRO Credits

Credits

DirectorDaniel Russell
ProducerFuliane Petikyan
Executive ProducerNathan Scherrer
Director of PhotographyChris Probst
Art DirectorDavid Courtemarche
WardrobeJune Ambrose
EditorDeji LaRay
ColouristBryan Smaller
Grading companyCompany 3
VFXIngenuity Studios
Director's RepresentationJamie Rabineau

Rob Ulitski - 4th Mar 2020

Related Content

video

Missy Elliott 'Cool Off' by Daniel Russell

Missy Elliott builds upon her brilliantly absurd videography with the Daniel Russell-directed Cool Off - featuring Missy and friends making performance art in a modern art museum. 

Rob Ulitski - 2 months ago

Latest News