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Mabel 'Boyfriend' by Isaac Rentz

Rob Ulitski - 27th Feb 2020

Mabel designs her ideal man in Isaac Rentz's 90s-inspired video for Boyfriend. 

The video opens with Mabel and friends using a futuristic LCD screen, swiping through schematics of various men. There's the nice guy, the sweet guy, the bad guy - and when the perfect man is just a click or a swipe away, why not indulge and see what's out there? 

Mabel does just that, awakening several different subjects and interacting with them in a glass room, but ultimately decides she is better off with her girls. 

DP Alexandre Jamin utilises bold colours and FX lights to create a dynamic and vibrant aesthetic, which is matched by Lucie Red's impeccable art direction. Mabel's performance brings the heat and switches up the pace through several impressive dance setups. Cinematic, and with a heavy dose of nostalgia, this is a brilliant promo pulled off by a talented creative team. 

Tags

  • Performance
  • Pop
  • Contemporary R&B

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Credits

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Production/Creative

Director
Isaac Rentz
Producer
Production Company
Executive Producer
Production Manager
1st AD

Camera

Director of Photography
Focus Puller

Lighting/Grip

Gaffer

Art

Art Director

Wardrobe

Hair
Make-up
Wardrobe

Editorial

Editor
Editing company

Grading

Colourist
Colour grade company

VFX

VFX

Agent

Director's Representation

Commission

Commissioner

Rob Ulitski - 27th Feb 2020

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