Mabel 'Boyfriend' by Isaac Rentz
Mabel designs her ideal man in Isaac Rentz's 90s-inspired video for Boyfriend.
The video opens with Mabel and friends using a futuristic LCD screen, swiping through schematics of various men. There's the nice guy, the sweet guy, the bad guy - and when the perfect man is just a click or a swipe away, why not indulge and see what's out there?
Mabel does just that, awakening several different subjects and interacting with them in a glass room, but ultimately decides she is better off with her girls.
DP Alexandre Jamin utilises bold colours and FX lights to create a dynamic and vibrant aesthetic, which is matched by Lucie Red's impeccable art direction. Mabel's performance brings the heat and switches up the pace through several impressive dance setups. Cinematic, and with a heavy dose of nostalgia, this is a brilliant promo pulled off by a talented creative team.
|Executive Producer||Nathan Killham|
|Production Manager||Meghan Willcox|
|1st AD||Rory Shaw|
|Director of Photography||Alexandre Jamin|
|Focus Puller||Bernin Isaac|
|Art Director||Lucie Red|
|Wardrobe||Simone Beyene / Lola Chatterton|
|Hair||Rio Sreedharan / Coco Netty|
|Make-up||Maria Asadi / Sian Duke|
|Editing company||Lalim Edit|
|Other credits||Steadicam - Josh Brooks VFX Company - Absolute Post VFX Producer - Nathan Hoad|
Freya Ridings plays an exploded piano and leads a colour-coded movement through the streets of London, in Isaac Rentz's video for Castles.
A stroll across a litter-strewn bridge turns into a magical LaLaLand moment, in Isaac Rentz's video for OneRepublic & Seeb's Rich Love.
Katy Perry is the unhappy Marie Antoinette in a version of the ancien regime with celphones in Isaac Rentz's lighthearted romp for Hey Hey Hey.
Latin boybands Prettymuch & CNCO clash in a gravity-defying game of five-a-side football, in Isaac Rentz's video for Me Necesita.
Here is our latest round-up of Covid-related news and useful information relevant for the …
With companies and individuals rallying to adapt to the pandemic emergency, here is our …
Here's our first Covid-19-related news round-up, as production companies, labels and …
You do not need to be told about the seriousness of the pandemic and the unparallelled impact it …
The APA (Advertisers Producers Association) has a page which is regularly updating with …