Rob Ulitski - 27th Feb 2020

Mabel designs her ideal man in Isaac Rentz's 90s-inspired video for Boyfriend. 

The video opens with Mabel and friends using a futuristic LCD screen, swiping through schematics of various men. There's the nice guy, the sweet guy, the bad guy - and when the perfect man is just a click or a swipe away, why not indulge and see what's out there? 

Mabel does just that, awakening several different subjects and interacting with them in a glass room, but ultimately decides she is better off with her girls. 

DP Alexandre Jamin utilises bold colours and FX lights to create a dynamic and vibrant aesthetic, which is matched by Lucie Red's impeccable art direction. Mabel's performance brings the heat and switches up the pace through several impressive dance setups. Cinematic, and with a heavy dose of nostalgia, this is a brilliant promo pulled off by a talented creative team. 

PRO Credits


DirectorIsaac Rentz
ProducerAmalia Rosen-Rawlings
Production CompanyKode Media
Executive ProducerNathan Killham
Production ManagerMeghan Willcox
1st ADRory Shaw
Director of PhotographyAlexandre Jamin
Focus PullerBernin Isaac
GafferDanny Hayward
Art DirectorLucie Red
WardrobeSimone Beyene / Lola Chatterton
HairRio Sreedharan / Coco Netty
Make-upMaria Asadi / Sian Duke
EditorJames Fage
Editing companyLalim Edit
ColouristDerek Hansen
Grading companyArsenal
VFXSean Coooper
Director's RepresentationLas Bandas Be Brave
CommissionerSemera Khan
Other creditsSteadicam - Josh Brooks VFX Company - Absolute Post VFX Producer - Nathan Hoad

Rob Ulitski - 27th Feb 2020

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