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Mabel 'Boyfriend' by Isaac Rentz

Rob Ulitski - 27th Feb 2020

Mabel designs her ideal man in Isaac Rentz's 90s-inspired video for Boyfriend. 

The video opens with Mabel and friends using a futuristic LCD screen, swiping through schematics of various men. There's the nice guy, the sweet guy, the bad guy - and when the perfect man is just a click or a swipe away, why not indulge and see what's out there? 

Mabel does just that, awakening several different subjects and interacting with them in a glass room, but ultimately decides she is better off with her girls. 

DP Alexandre Jamin utilises bold colours and FX lights to create a dynamic and vibrant aesthetic, which is matched by Lucie Red's impeccable art direction. Mabel's performance brings the heat and switches up the pace through several impressive dance setups. Cinematic, and with a heavy dose of nostalgia, this is a brilliant promo pulled off by a talented creative team. 

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Rob Ulitski - 27th Feb 2020

Tags

  • Performance
  • Pop
  • Contemporary R&B

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Credits

Production/Creative

Director
Isaac Rentz
Producer
Amalia Rosen-Rawlings
Production Company
Executive Producer
Nathan Killham
Production Manager
Meghan Willcox
1st AD
Rory Shaw

Camera

Director of Photography
Alexandre Jamin
Focus Puller
Bernin Isaac

Lighting/Grip

Gaffer
Danny Hayward

Art

Art Director
Lucie Red

Editorial

Editor
James Fage
Editing company
Lalim Edit

Grading

Colourist
Derek Hansen
Colour grade company
Arsenal

Agent

Director's Representation

Commission

Commissioner
Semera Khan

Other credits

Steadicam

Josh Brooks

VFX Company

Absolute Post

VFX Producer

Nathan Hoad

Rob Ulitski - 27th Feb 2020

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