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Joel Corry 'Lonely' by Elliot Simpson

Promonews - 5th Feb 2020

Elliot Simpson satirizes our obsessions - and probably predicts what is just around the corner - in his enjoyable video for DJ and producer Joel Corry, set in a rehab retreat for a select few who are addicted to their smartphones.

The psychological impact of smartphones has become a common theme in music videos in the past year or so, but this has the benefit of being more comedic than doomladen, and Elliot Simpson creates a cast of likeable characters, struggling to readjust to the challenge of life without phones, and having to work very hard on their non-screen-based social skills. 

Joel Corry fits in well into this ensemble cast, playing a counsellor in the facility - a suitable role, as he is not only a DJ/producer but also a fitness instructor in real life.

And let's face it, smartphone addiction rehab is surely coming in real life, very soon... 

ELLIOT SIMPSON:

“For the Joel Corry ‘Lonely’ video I wanted to create a tongue-in-cheek narrative, inspired by the track title, but with a bit of a twist. Exploring the idea that with today’s technology we’re more connected than ever, but at the same time more lonely than ever. So I came up with the concept of creating a country rehab retreat for people who are addicted to smartphones.

"There were a couple of references for the video, main one being the film The Lobster, which I love, as well as the Nosedive episode from the Black Mirror series. If you’ve seen either of them then I’m sure you’ll spot the references!"

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Promonews - 5th Feb 2020

Tags

  • Comedy
  • Director's notes
  • Narrative

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Credits

Production/Creative

Director
Elliot Simpson
Producer
Ben Pengilly
Production Company
Executive Producer
Kirstin Cruickshank
1st AD
Mike Moore

Camera

Director of Photography
Focus Puller
Benjamin David
2nd AC
Piero

Lighting/Grip

Gaffer
Phil Penfold

Art

Art Director
Fin O'Sullivan

Editorial

Editor
Leah Amanda
Editing company

Grading

Colourist
Alex Gregory
Colour grade company
The Mill

Commission

Commissioner
Nicola Sheppard
Label
Atlantic Records

Misc

DoP's representation
United Talent Agency

Promonews - 5th Feb 2020

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