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Justin Bieber 'Yummy' by Parris Goebel

David Knight - 15th Jan 2020

Her dance video for Justin Bieber's Sorry is one of the most viewed music videos of all time, and now director/choreographer Parris Goebel is back with JB, creating another all-dancing alternate video for the comeback single Yummy, featuring her Royal Family dancers and 'Sorry' girls. It's like Sorry - only bigger, slicker, more spectacular.

This showstopper features an awesome troupe of 52 female dancers and the power of the video rests in the fact that you are always aware fo the sheer size and uniform excellence of this huge group. It's so impressive that this video was preceded by the release of footage of the rehearsal, earlier this month.

Shot entirely on 35mm by DoP Kaname Onoyama, the camera glides around, above, or in the midst of the girls, but it always seems to be keeping the all or most of the 52 within the frame.

It is testament to the celebrated skill of Goebel as a director and choreographer that the group radiates personality as well as sheer precision. And her camera loves each and every one of them.

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David Knight - 15th Jan 2020


  • Choreography
  • Performance
  • Pop

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Parris Goebel
Stefano Moses
Line Producer
Vanda Lee
Line Producer
Sara Lacombe
Production Company
Executive Producer
Luti Fagbenle
1st AD
Jamar Hawkins


Director of Photography
Kaname Onoyama
Focus Puller
Nicolas Martin


Emilio Marcelino


Art Director
Cody Fusina


Al Losto @ Fotokem


Director's Representation


Yolande Geralds
Def Jam

Other credits


Jade Chynoweth Kirsten Dodgen Corbyn Huch Lexee Smith Taja Riley Delaney Glazer Kaili Atkinson Bianca Brewton Haley Messick Jasmine Badie China Taylor Yuliana Maldonado Kayla Rae Zimmerman Taylor Terry Gabriela Barra Shyvon Campbell Olivia Wong Madison Cubbage Alexandra Carson Teresa Ofoia Janeeva Pettway Melany Centeno Khadijah Wilson Yuki Murauchi Stevie Doré Deanna Leggett Klaudia Antos Charley Bennett Jamie Lee Ruiz Ami Takashima Shannon Kelly Elise Gutierrez Abby Mel Harmony Kiripatea Ling Zhang Jennique Derrusou Loriann Garcia Patience Aquart Sofie Loken Macy Jeweiinski Jade Johnston Tori Kent Alex Imagna Jahaan Amin Tiffany Paige Maher Idaliz Cristian Ashley Cruz Nicolette Alberti Jana Thompkins Montana Efaw Brit Igra Caitlyn Holzer

David Knight - 15th Jan 2020

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