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Blackbear 'Hot Girl Bummer' by Adam Powell

Rob Ulitski - 28th Nov 2019

Adam Powell delivers an alternate video for Blackbear's teen-rebel anthem Hot Girl Bummer, with a significantly higher budget and ambitious concept to boot. 

Taking a shot at a society full of fashion wannabes and "edgy" influencers, the track and accompanying visual give a very literal 'f*** you' to the current zeitgeist. Packed full of dystopian iconography and styling, the dark elements of the music are represented through moody cinematography, glitchy VFX and hauntingly desolate locations. 

Powell's talent for blurring the line between mainstream and the avant-garde is very much on show throughout this video, and this juxtaposition creates an engaging visual world in which Blackbear thrives. 

Rob Ulitski - 28th Nov 2019

Tags

  • Performance
  • Surreal
  • VFX
  • Alternative, Alternative, Hip Hop

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Credits

Production/Creative

Director
Adam Powell
Producer
Andrew Rawson
Production Company
My Accomplice
Executive Producer
Imogen Harrison
Production Manager
Tom O Driscoll
1st AD
Dan Precious

Camera

Director of Photography
Ben Wearing
Focus Puller
Dan West
2nd AC
Daisy Allen

Lighting/Grip

Gaffer

Art

Art Director
Paul Couturier

Wardrobe

Hair
Aston Davies
Make-up
Elaine Lynskey
Wardrobe
Justin Rose

Editorial

Editor
Pete Fullarton

Grading

Colourist
Vic Parker
Colour grade company
Raised By Wolves

Agent

Director's Representation
Alexa Haywood

Commission

Commissioner
Andrew Ibea

Rob Ulitski - 28th Nov 2019

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