Rob Ulitski - 28th Nov 2019

Adam Powell delivers an alternate video for Blackbear's teen-rebel anthem Hot Girl Bummer, with a significantly higher budget and ambitious concept to boot. 

Taking a shot at a society full of fashion wannabes and "edgy" influencers, the track and accompanying visual give a very literal 'f*** you' to the current zeitgeist. Packed full of dystopian iconography and styling, the dark elements of the music are represented through moody cinematography, glitchy VFX and hauntingly desolate locations. 

Powell's talent for blurring the line between mainstream and the avant-garde is very much on show throughout this video, and this juxtaposition creates an engaging visual world in which Blackbear thrives. 

PRO Credits


DirectorAdam Powell
ProducerAndrew Rawson
Production CompanyMy Accomplice
Executive ProducerImogen Harrison
Production ManagerTom O Driscoll
1st ADDan Precious
Director of PhotographyBen Wearing
Focus PullerDan West
2nd ACDaisy Allen
GafferPeter Bishop
Art DirectorPaul Couturier
WardrobeJustin Rose
HairAston Davies
Make-upElaine Lynskey
EditorPete Fullarton
ColouristVic Parker
Grading companyRaised By Wolves
VFXRichie Oldfield, Daniel Hawkins, Harley Wrecks
Director's RepresentationAlexa Haywood
CommissionerAndrew Ibea

Rob Ulitski - 28th Nov 2019

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