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Robbie Williams 'Time For Change' by Vaughan Arnell

Rob Ulitski - 25th Nov 2019

Robbie is back and presenting us with his own version of a traditional Christmas with Time For Change, directed with a nod and wink by - who else? - Vaughan Arnell.

Opening with Robbie and wife Ayda's kids running down the hallway, bursting into the Williamses bedroom and setting off the day with a bang, the video is made up of stylised vignettes of the family making the most of the festive season.

With cheeky winks from Williams, Ayda and their dog (who also lipsyncs a very catchy part of the track), everyone knows this is a little bit cheesy and fun - but isn't that what Christmas songs are all about? Especially when performed by Robbie, and directed by Vaughan.

The video portraits of the family cooking dinner, opening presents and messing around in the garden feels universal, giving everyone something they can relate to. The animation on the animals also hits the mark, cementing Arnell's status as the go-to director for four-legged humour (following the incredible Clearscore adverts with Moose, the what doing dog). 

Traditional fun with a little campness and comedy thrown in, Williams effortlessly captures our attention yet again, and this is already well on its way to becoming a favourite track of the season. And we're not out of November yet... 

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Rob Ulitski - 25th Nov 2019

Tags

  • Christmas
  • Performance
  • Pop

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Credits

Production/Creative

Director
Vaughan Arnell
Producer
Production Company
Production Manager
Amanda Tuckwell
1st AD
Benji Edwards

Camera

Director of Photography
JP Seresin
2nd AC
Christian Swaine

Lighting/Grip

Gaffer
Craig Davis

Art

Art Director
Emma Winter

Wardrobe

Stylist (Artist)
Luke Day
Hair
Davide Barbieri
Make-up (Artist)
Gina Kane

Editorial

Editing company

Grading

Colour grade company
Black Kite Studios

VFX

Post production company
Black Kite Studios

Agent

Director's Representation

Commission

Commissioner
Label
Sony Music

Other credits

Cast Stylist

Charlotte James

Ayda Stylist

Karl Willett

Ayda Hair

Mikey Kardashian

Ayda MUA

Karin Darnell

Rob Ulitski - 25th Nov 2019

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