Coldplay 'Orphans' by Mat Whitecross
Coldplay invite viewers to experience their unique behind the scenes process in Orphans, directed by Mat Whitecross.
As the video starts, a series of words in a traditional printing press font jump onto screen. "And then you can do a boom ka. Like boom boom ka". A child's voice narrates the words as Chris Martin suggests a new drum beat, in a raw and candid voice clip. We are then immediately thrust into a low-res black and white shot of Martin performing on a stage, barely visible amongst the grit and grain of the camera.
As the visual continues, we see Martin play the guitar outside a train station, and then perform in an outdoor setting with the band, as overlays of emails from across the production process flash onto screen. This unique mix of BTS material and lo-fi performance is a world away from the big budget spectacles Coldplay are known for - but this could be their most intimate and exciting video yet.
The latter half of Orphans is more concept-based, as the band perform in a derelict room with subtle art direction and a group of enthusiastic fans. A scattering of VFX overlays, including flowers, birds and animated words add a colourful jolt of energy to proceedings, right up to a climactic end scene.
Jumping off the walls and sliding across the ceiling, this surreal ending is a testament to a band and director who aren't afraid to throw away the rulebook and delve into the avant-garde. Exciting and unexpected, Coldplay fans far and wide are going to love this.
|Director of Photography||Byron Werner|
|Art Director||Joe Celli|
|Art Director||Richard Olivieri|
|Post production company||Nomad Editing Company|
|Post Producer||Shannon Preece-Claclcker|
|Assistant Editor||Grace Romstad|
Mat Whitecross directs an abstract performance for Take That.
Chris Martin and his bandmates took to the streets of Sydney on Tuesday for Mat Whitecross' impromptu, wacky promo to Coldplay's A Sky Full Of Stars.
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So, at last - it's showtime!