Rob Ulitski - 16th Oct 2019

New band Milk Teeth clown around in the video for Given Up, directed by Chris Chance. 

Performing on-stage to an upper-class clientele, who don't appreciate the music in the slightest, the anachronistic mix of vintage clown makeup and wardrobe with a contemporary aesthetic gives this video a timeless feel. 

The concept gives a nod to iconic rock videos, as the band produce their own take on a classic concept, it's a performance video enhanced by dark humour and strong performances all round. 

CHRIS CHANCE:

"We wanted to create a video for Given Up that didn’t take itself too seriously.

"The song makes quite a bold statement and explores some dark emotions, but we didn’t want to create something heavy. Instead we did the opposite and approached the creative with levity that could showcase the bands personality. Dark humour to say the least." 

Credits

DirectorChris Chance
ProducerPaul Romero Mendez
Production Company4th Floor Creative
Executive ProducerLaurence Warder
Production ManagerVicky Smith
Director of PhotographyTom Watts
Focus PullerWilliam Wallace
GafferOllie Riches
Art DirectorXander Mitchell
WardrobeGabriela Gower
Make-upTamara Gitter
EditorJohnny Richards
Editing company4th Floor Creative
LabelMusic For Nations

Rob Ulitski - 16th Oct 2019

Related Content

video

Nyge X Rushy 'ATM' by Dan French

Nyge makes the surprising journey from London estate to swish polo grounds in this team-up with Rushy. And he makes some big cash withdrawals on the way, in Dan French's video for ATM.

Promonews - 2 months ago

Latest News