Rob Ulitski - 8th Oct 2019

Devon doesn't want to be your friend, in the new video from director Henry Dean. 

Mixing doc-style shots of real life couples with striking performance setups, the video is bolstered by Devon's ability to totally throw himself into the concept, confidently embodying the ups and downs of life as a twentysomething. Contemporary and oozing with futuristic fashion and art direction, the visuals are a great match to the upbeat track, and bang on- trend aesthetically. 


"This is a video about all those little moments that make two people more than friends. I DONT WANT 2 B UR FRIEND is a youthful love-punch in the gut, that presents the fresh-faced Devon in two lights: a retrofuturistic rockstar Cupid and a forlorn lover, lost in a world of digital lust. The video uses real couples to capture the genuine magic of love itself, creating a sweet visual accompaniment to this nostalgic, instant-classic track."


DirectorHenry Dean
ProducerLina Alnadi
Production CompanyGlobe Productions
Executive ProducerWilliam Nichols
Director of PhotographyCharles Mori
Art DirectorAmy Verity
Make-upGrace Ellington
Lead actorSerena Schellenberg
CommissionerMatt Milton

Rob Ulitski - 8th Oct 2019

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