Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

MYKL 'The Highest' by Jonas K Lord

Rob Ulitski - 12th Sept 2019

Jonas K Lord has directed a sensual and beautiful video for The Highest, from Make You Know Love.

Exploring the long distance communication between two lovers trapped in a dystopian future scenario - where each person lives in a pixel of one giant screen - the video portrays their shared internal reality as well as their external experience. The connection between the lovers shifts the physical world around them until they are in neighbouring boxes.

Through the use of intimate closeups of the characters and a series of different flowers and plants, the idea of connection is explored in an abstract way, and it contrasts against the darker themes that lay beneath the surface.

Built with a palette of golds and pastel colours, Lord's art direction experience is very evident in this project, and each frame is packed with striking emotional imagery - created as a result of his close collaboration with the video's art director Aeri Yoo. 

JONAS K LORD:

I wanted for the lovers to inhabit a world that is a mix between Georgia O'Keefe and retro-futuristic sci-fi aesthetic.

"In the video, I explore the long distance communication between two lovers trapped in a dystopian future scenario where each person lives in a pixel of one giant screen. I was looking to portray their shared internal reality as well as their external experience. The connection between the lovers shifts the physical world around them until they are in neighbouring boxes.

"I wanted for the lovers to inhabit a world that is a mix between Georgia O'Keefe and retro-futuristic sci-fi aesthetic. I was looking to juxtapose the digital/man-made with the organic. Materials play an important part as I thought of them as narrative elements, not just as means to create the sets/props. I joined forces with Aeri Yoo and her impeccable execution, unique aesthetic and remarkable skillset, and hard work - she worked days and nights on this - was crucial in making that happen."

Rob Ulitski - 12th Sept 2019

Tags

  • Director's notes
  • VFX
  • Pop

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Jonas K Lord
Producer
Malgorzata Sarzynska
Production Company
Executive Producer
Wojtek Skiba

Camera

Director of Photography
Malte Rosenfeld

Lighting/Grip

Gaffer
Cipriano Gertrudes

Art

Art Director
Aeri Yoo

Editorial

Editor
Paul Moth
Editor
Jonas K Lord

VFX

Post production company
Lunapark
Post production company
Shervin Shirazian

Commission

Commissioner
Liz Kessler
Label
Black Canvas Records/kobalt

Other credits

Cast

India Davis, Fraser Buchanan, Benjamin Leggett

Rob Ulitski - 12th Sept 2019

Related Content

Industry News