Rob Ulitski - 12th Sept 2019

Jonas K Lord has directed a sensual and beautiful video for The Highest, from Make You Know Love.

Exploring the long distance communication between two lovers trapped in a dystopian future scenario - where each person lives in a pixel of one giant screen - the video portrays their shared internal reality as well as their external experience. The connection between the lovers shifts the physical world around them until they are in neighbouring boxes.

Through the use of intimate closeups of the characters and a series of different flowers and plants, the idea of connection is explored in an abstract way, and it contrasts against the darker themes that lay beneath the surface.

Built with a palette of golds and pastel colours, Lord's art direction experience is very evident in this project, and each frame is packed with striking emotional imagery - created as a result of his close collaboration with the video's art director Aeri Yoo. 

JONAS K LORD:

I wanted for the lovers to inhabit a world that is a mix between Georgia O'Keefe and retro-futuristic sci-fi aesthetic.

"In the video, I explore the long distance communication between two lovers trapped in a dystopian future scenario where each person lives in a pixel of one giant screen. I was looking to portray their shared internal reality as well as their external experience. The connection between the lovers shifts the physical world around them until they are in neighbouring boxes.

"I wanted for the lovers to inhabit a world that is a mix between Georgia O'Keefe and retro-futuristic sci-fi aesthetic. I was looking to juxtapose the digital/man-made with the organic. Materials play an important part as I thought of them as narrative elements, not just as means to create the sets/props. I joined forces with Aeri Yoo and her impeccable execution, unique aesthetic and remarkable skillset, and hard work - she worked days and nights on this - was crucial in making that happen."

Credits

DirectorJonas K Lord
ProducerMalgorzata Sarzynska
Production CompanyPapaya Films
Executive ProducerWojtek Skiba
Director of PhotographyMalte Rosenfeld
GafferCipriano Gertrudes
Art DirectorAeri Yoo
HairSky Cripps-jackson
Make-upPablo Rodriguez
EditorPaul Moth
EditorJonas K Lord
Post production companyLunapark
Post production companyShervin Shirazian
CommissionerLiz Kessler
LabelBlack Canvas Records/kobalt
Other creditsCast: India Davis, Fraser Buchanan, Benjamin Leggett

Rob Ulitski - 12th Sept 2019

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