Rob Ulitski - 10th Sept 2019

Henry Shcolfield's other big new music video (the other being Stormzy's Sounds Of The Skeng, of course), is his first collaboration with Camila Cabello. It's for Shameless, the first single from her highly anticipated sophomore release Romance, and in a series of charged and stunning vignettes, Camila explores the inner turmoil of unrequited love.

From a confessional booth to a burning courtyard to a spotlit desert surrounded by alter egos, she takes us on an impassioned symbolic journey inspired by the intense conflicting emotion in her lyrics.

Burning red with passion, the video is cinematic and striking, with Ross Giardina's cinematography hitting all the right notes and Cabello's performance at her career best.

HENRY SCHOLFIELD:

“Camila and I talked a lot about what kind of visual could best embody the track. We felt like something with layered multiple scenarios that amplify the emotions in the lyrics would serve it so much better than anything literal.

"Though visually very different, I wanted them to feel inherently linked. Not so much by a narrative but by their metaphysical resonance; kinda combining, editing, and escalating together to create an emotional experience that is felt, in as much as it is watched.”

PRO Credits

Credits

WardrobeAmp; Mariel Haenn
DirectorHenry Scholfield
Executive ProducerKim Dellara
Executive ProducerAmp; Michael Sagol
Production ManagerAmp; Rhyme GuissÉ
Production ManagerTavo MuÑoz
1st ADJamar Hawkins
Director of PhotographyRoss Giardina
Art DirectorTino
WardrobeRob Zangardi
ProducerRoisin Audrey Moloney
HairDimitri Giannetos
HairAmp; Michael Warren
Make-upCarolina Gonzalez
Make-upAmp; Barbara Lamelza
EditorArt Jones
Editing companyWork Editorial
ColouristLuke Morrison
Grading companyEtc
VFXNo. 08 London
LabelEpic Records

Rob Ulitski - 10th Sept 2019

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