For his fourth collaboration with Sam Fender, Vincent Haycock has crafted a video out of the rich local street casting and locations in Marseille, in the south of France. Portraying couples in their most vulnerable, intimate moments, the visual is a slice of life, a collection of raw universal moments that mirror the themes of the track. 

Shot on an Arri SR3 16mm camera with a minimal documentary crew, the choice to keep things smaller in scale pays off, with incredibly poignant imagery and a cast who were encouraged to really let go and be present in the moment. This is very evident in the final project, and is a testament to Haycock's skill as a director.