Rob Ulitski - 22nd Aug 2019

Director Georgina Cammalleri reunites with Swim Deep, following her music video for To Feel Good earlier this year. Sail Away, Say Goodbye carries all of the Birmingham band’s psychedelic-tinged dream pop, and tells a story of grief that is very personal to lead singer Austin Williams – the song is about the loss of his grandmother after her battle with dementia.

We find the band on board a boat that’s lost and going nowhere. Their fortunes take a turn for the worse when a crack in the boat lets water in and sends the boys into the ocean. However, instead of a watery demise, the band find something very different lurking beneath the surface. Cammalleri brings an element of magical realism to the video, giving this sad story a transformative feeling and a sense of hope.

“In the face of a desperate situation I wanted to use magical realism to turn the fate of the band around and inject a sense of hope," she says. "Sometimes things arise in life in a way that initially appear as a threat, but ultimately help us to move forward and survive.”

The shoot took place over two days. The team purchased a rowing boat and transported it to Ramsgate, where filming took place from the fishing vessel Sea Searcher, out in the middle of the North Sea. The underwater material was filmed in an underwater tank in Croydon.

PRO Credits


DirectorGeorgina Cammalleri
ProducerOskar Pimlott
Production CompanyZebrafish Media
1st ADBruno Chiecco
Director of PhotographyLorenzo Levrini
Focus PullerBart Bazaz
Focus PullerLucas Campain
GafferHelio Ribeiro 
Art DirectorKat Black
EditorMatthew Prickett
Editing companyCut+Run
ColouristAlex Gregory
Grading companyThe Mill
VFXJon Pugh
LabelCooking Vinyl
Other creditsUnderwater Operator: Sergio Cesari 3rd AD: Jens Nielsen Underwater Gaffer: Slavek Szymczyk Spark: George Weight Underwater AC: Sam Padget Safety Diver: Piotr Liwa Drone Op: Alisdair Livingstone VFX: Jon Pugh Art Assistant: Izzy Taylor Boat Captain: Tony (Sea Searcher) Pumping Mechanism: Nick Alexander Production Assistant: Nicole Harley Runner: Adam Hagerty BTS: Catarina Rodrigues Stills: Karen Lo Band Manager: Mike Watson Special Thanks: Parmida Saga Underwater Tank: Under The Water Media Camera And Lighting Equipment: Focus 24 Nauticam Hire: Waterproof Media

Rob Ulitski - 22nd Aug 2019

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