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Ritual ft Emily Warren 'Using' by Sophia Ray

Ned Botwood - 12th July 2019

Lili_dreams only has 17K followers. It’s high time she fixed that. Sophia Ray directs this sumptuously photographed story about a wannabe influencer for Ritual.

Real life influencer Cailin Russo gives a heartfelt performance as Lili, a young woman on a mission for online validation. She experiments with different smiles, products and filters, and initially she finds success. But ultimately, there seems to be nothing she can do to stay relevant and raise her profile. As she loses followers and friends alike, her online world becomes impossible to differentiate from reality.

You’ve seen this story before, but rarely with this much flair. The video has a close relative in Nosedive, the episode of Black Mirror in which Bryce Dallas Howard pays the price for her obsession with social media and interaction-based credit. But where Nosedive was all pastels and nihilism, Ray’s video is a more sympathetic portrayal.

Alexandre Jamin’s photography is a delight, rendered in all the jewel tones and honeyed glow of an Instagram fantasy. And VFX artist Leanne Pletersky has done great work with frame-jumping texts and 3D graphics that look both realistic and absolutely part of the world they’re helping to depict. Ultimately the biggest credit goes to Sophia Ray, who achieves a great balance between her characteristic visual polish and narrative drive. She really shows what she can do.

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Ned Botwood - 12th July 2019

Tags

  • Drama
  • Narrative
  • VFX
  • Alternative Pop, Dance
  • Pop

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Credits

Production/Creative

Director
Sophia Ray
Producer
Mayling Wong
Production Company
Executive Producer
Mayling Wong
Production Manager
Jack Bristow
1st AD
George Nelson

Camera

Director of Photography
Alexandre Jamin
Focus Puller
Max Beauquesne
2nd AC
Leon Frind

Lighting/Grip

Gaffer
Salvador Gomez-Lopez

Art

Art Director
Benny Casey 

Wardrobe

Wardrobe
Luci Ellis
Hair
Coco Hirani
Make-up
Jess Clarke

Casting

Lead actor
Cailin Russo
Lead actor
Felix Spooner

Editorial

Editor
James Demetriou

Grading

Colourist
Jonny Thorpe
Colour grade company
Glasssworks

VFX

VFX
Leanne Pletersky
Post production company
Glassworks London
Post Producer
Chloe Ensor

Agent

Director's Representation

Commission

Commissioner
Laura Clayton
Label
Island Records

Ned Botwood - 12th July 2019

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