Swim Deep 'To Feel Good' by Georgina Cammalleri
For her first music video Georgina Cammalleri has directed an uncomfortably brutal video for Swim Deep, to reflect our troubled times.
As the band's frontman Austin Williams stands and performs To Feel Good, accompanied by a euphoric church choir, a mob line up to punch him, for no apparent reason.
This irrational juxtaposition of anger and joy, with Williams somewhere in-between, is a hugely powerful - emphasised by outstanding, brooding black and white cinematography by Lorenzo Levrini.
[Austin] wanted to create something attention-grabbing that also captured the bittersweet feeling of the song
"When Austin Williams from Swim Deep told me that he wanted to be punched repeatedly in the video for their next single, I was initially taken aback, but I understood that he wanted to create something attention-grabbing that also captured the bittersweet feeling of the song, and something that had visuals which stood out.
"For my first music video, I wanted to make something that was intense and made you feel something. Even though the song is called To Feel Good, I wanted to evoke lots of feelings, that are at times in harmony with the song and at times at odds with the song. I borrowed a mixture of styles, but my main influence was German expressionism, which is all about showing emotion."
|Production Manager||Jens Nielsen|
|Production Manager||Lydia Kivinen|
|1st AD||Ty Hack|
|Director of Photography||Lorenzo Levrini|
|Focus Puller||Anil Duru|
|2nd AC||Charlie Knight|
|Make-up||Victoria Alice Hafner|
The Magic Gang provide an antidote to the turbulent times we’re living in - and a comment on the less palatable side of remote socializing - in Georgina Cammalleri's video for Take Back …
Director Georgina Cammalleri reunites with Swim Deep, following her music video for To Feel Good earlier this year. Sail Away, Say Goodbye carries all of the Birmingham band’s …
Ruthless Cuts, the behind-the-scenes series produced by top London editing house Cut+Run, returns with a brand new episode featuring Georgina Cammalleri and Matt Prickett, respectively the …
Art of Algebra and Breezy iDeyGoke join forces in Mark JD Smyth's video for Praying On A Gamble.
Beyoncé leads the nominees for the 63rd Grammy Awards, and among her nine nominations …
Colourist Henry Howard has joined the expanding team at Wash, joining company founder and senior …
EnergaCAMERIMAGE, the international film festival celebrating the art of cinematography is now …
Agile Films have announced the signing of Yoni Lappin to their director's roster for music videos …
The Sam Pilling-directed video for DJ Shadow ft De La Soul’s Rocket Fuel, and Finnish-born …
DJ SHADOW & DE LA SOUL'S ‘ROCKET FUEL' WINS WINS VIDEO OF THE YEAR