Swim Deep 'To Feel Good' by Georgina Cammalleri
For her first music video Georgina Cammalleri has directed an uncomfortably brutal video for Swim Deep, to reflect our troubled times.
As the band's frontman Austin Williams stands and performs To Feel Good, accompanied by a euphoric church choir, a mob line up to punch him, for no apparent reason.
This irrational juxtaposition of anger and joy, with Williams somewhere in-between, is a hugely powerful - emphasised by outstanding, brooding black and white cinematography by Lorenzo Levrini.
[Austin] wanted to create something attention-grabbing that also captured the bittersweet feeling of the song
"When Austin Williams from Swim Deep told me that he wanted to be punched repeatedly in the video for their next single, I was initially taken aback, but I understood that he wanted to create something attention-grabbing that also captured the bittersweet feeling of the song, and something that had visuals which stood out.
"For my first music video, I wanted to make something that was intense and made you feel something. Even though the song is called To Feel Good, I wanted to evoke lots of feelings, that are at times in harmony with the song and at times at odds with the song. I borrowed a mixture of styles, but my main influence was German expressionism, which is all about showing emotion."
|Production Manager||Jens Nielsen|
|Production Manager||Lydia Kivinen|
|Director of Photography||Lorenzo Levrini|
|Focus Puller||Anil Duru|
|1st AD||Ty Hack|
|Make-up||Victoria Alice Hafner|
|Grading company||The Mill|
|2nd AC||Charlie Knight|
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