David Knight - 31st May 2019

For her first music video Georgina Cammalleri has directed an uncomfortably brutal video for Swim Deep, to reflect our troubled times.

As the band's frontman Austin Williams stands and performs To Feel Good, accompanied by a euphoric church choir, a mob line up to punch him, for no apparent reason.

This irrational juxtaposition of anger and joy, with Williams somewhere in-between, is a hugely powerful - emphasised by outstanding, brooding black and white cinematography by Lorenzo Levrini.

GEORGINA CAMMALLERI:

[Austin] wanted to create something attention-grabbing that also captured the bittersweet feeling of the song

"When Austin Williams from Swim Deep told me that he wanted to be punched repeatedly in the video for their next single, I was initially taken aback, but I understood that he wanted to create something attention-grabbing that also captured the bittersweet feeling of the song, and something that had visuals which stood out.

"For my first music video, I wanted to make something that was intense and made you feel something. Even though the song is called To Feel Good, I wanted to evoke lots of feelings, that are at times in harmony with the song and at times at odds with the song. I borrowed a mixture of styles, but my main influence was German expressionism, which is all about showing emotion."

PRO Credits

Credits

DirectorGeorgina Cammalleri
ProducerGeorgina Cammalleri
Production ManagerJens Nielsen
Production ManagerLydia Kivinen
Director of PhotographyLorenzo Levrini
Focus PullerAnil Duru
1st ADTy Hack
GafferShaun Waldie
Make-upVictoria Alice Hafner
EditorMatt Prickett
ColouristAlex Gregory
Grading companyThe Mill
2nd ACCharlie Knight

David Knight - 31st May 2019

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