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Swim Deep 'To Feel Good' by Georgina Cammalleri

David Knight - 31st May 2019

For her first music video Georgina Cammalleri has directed an uncomfortably brutal video for Swim Deep, to reflect our troubled times.

As the band's frontman Austin Williams stands and performs To Feel Good, accompanied by a euphoric church choir, a mob line up to punch him, for no apparent reason.

This irrational juxtaposition of anger and joy, with Williams somewhere in-between, is a hugely powerful - emphasised by outstanding, brooding black and white cinematography by Lorenzo Levrini.

GEORGINA CAMMALLERI:

[Austin] wanted to create something attention-grabbing that also captured the bittersweet feeling of the song

"When Austin Williams from Swim Deep told me that he wanted to be punched repeatedly in the video for their next single, I was initially taken aback, but I understood that he wanted to create something attention-grabbing that also captured the bittersweet feeling of the song, and something that had visuals which stood out.

"For my first music video, I wanted to make something that was intense and made you feel something. Even though the song is called To Feel Good, I wanted to evoke lots of feelings, that are at times in harmony with the song and at times at odds with the song. I borrowed a mixture of styles, but my main influence was German expressionism, which is all about showing emotion."

Tags

  • Director's notes
  • New Director
  • Narrative
  • Rock

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Credits

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Production/Creative

Director
Georgina Cammalleri
Producer
Production Manager
Production Manager
1st AD

Camera

Director of Photography
Focus Puller
2nd AC

Lighting/Grip

Gaffer

Wardrobe

Make-up

Editorial

Editor
Editing company

Grading

Colourist
Colour grade company

David Knight - 31st May 2019

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