Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Swim Deep 'To Feel Good' by Georgina Cammalleri

David Knight - 31st May 2019

For her first music video Georgina Cammalleri has directed an uncomfortably brutal video for Swim Deep, to reflect our troubled times.

As the band's frontman Austin Williams stands and performs To Feel Good, accompanied by a euphoric church choir, a mob line up to punch him, for no apparent reason.

This irrational juxtaposition of anger and joy, with Williams somewhere in-between, is a hugely powerful - emphasised by outstanding, brooding black and white cinematography by Lorenzo Levrini.

GEORGINA CAMMALLERI:

[Austin] wanted to create something attention-grabbing that also captured the bittersweet feeling of the song

"When Austin Williams from Swim Deep told me that he wanted to be punched repeatedly in the video for their next single, I was initially taken aback, but I understood that he wanted to create something attention-grabbing that also captured the bittersweet feeling of the song, and something that had visuals which stood out.

"For my first music video, I wanted to make something that was intense and made you feel something. Even though the song is called To Feel Good, I wanted to evoke lots of feelings, that are at times in harmony with the song and at times at odds with the song. I borrowed a mixture of styles, but my main influence was German expressionism, which is all about showing emotion."

David Knight - 31st May 2019

Tags

  • Director's notes
  • New Director
  • Narrative
  • Rock

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Georgina Cammalleri
Producer
Georgina Cammalleri
Production Manager
Jens Nielsen
Production Manager
Lydia Kivinen
1st AD
Ty Hack

Camera

Director of Photography
Lorenzo Levrini
Focus Puller
Anil Duru
2nd AC
Charlie Knight

Lighting/Grip

Gaffer
Shaun Waldie

Wardrobe

Make-up
Victoria Alice Hafner

Editorial

Editor
Matthew Prickett
Editing company
Cut+Run

Grading

Colourist
Alex Gregory
Colour grade company
The Mill

David Knight - 31st May 2019

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video