Promonews - 30th May 2019

Nima Nourizadeh makes a rare return to music videos, teaming up once again with Hot Chip - with whom he first achieved great things - to create a distinctive take on the range of human emotion for Melody Of Love.

It starts with Hot Chip's Alexis Taylor's near-disembodied head in a mirrored box, altered by lighting changes. Taylor's bandmates faces then appear merging into each other, and then a much bigger cast start to be introduced. These heads appear in a box, constantly changing and offering a kind of live-action animation of emotion. It's an intense experience, reflects the depth of feeling within this lovely song.

This very much feels like a close collaboration between the band and Nourizadeh, who directed Hot Chip's legendary Over And Over video back in 2006, and many other great Noughties videos, before heading for Hollywood, directing Project X and American Ultra.   

Nourizadeh worked with UNIT Studios VFX team, led by creative director Pete Rystra, carried out all head replacement, cosmetic clean up and colour balancing in the video, while UNIT's creative director of colour Denny Cooper added a low key grade that married with Nima’s backlog of work with the band, keeping everything as naturalistic as possible.

“We were thrilled to be able to work on this spot with Nima," says UNIT Studios' executive producer Bumble Davis. "Hot Chip are artists that have a lot of love with our team, and combined with directing talent such as Nima’s meant it was a very easy decision to jump in on this one. The VFX team that had to work round the clock to carry out all the huge amount of 2D work in such tight timings. All those involved were so passionate about the project that they even spilled in to their free time to bring it to life against the clock. 

"Nima was an absolute delight to work with - affable and relaxed, with a very clear vision of exactly what we needed to do, coupled with extraordinary attention to detail aptly seen in this memorable video.”

PRO Credits


DirectorNima Nourizadeh
ProducerSiobhán Daly
Executive ProducerSara Flood
1st ADBen Gill
Director of PhotographyBen Magahy
Focus PullerBen Worthington
Production designerOllie Hogan
EditorDan Sherwin
Editing companyFinal Cut
Post production companyUNIT
ColouristDenny Cooper
Other creditsProduction Assistant: Adam Clements Runner: Eleri Shone, Frits Ryder Clapper Loader: Sam Taylor DIT: Matthew Hicks Sound Playback: Roger Cutting Video Playback: Alex Bates Bolt Technician: Ladislav Moulis Bolt Assistant: James Gillett Gaffer: Bruce Magahy Spark: Ben Skyrme Desk Op: Andy Walton SFX Supervisor: Dean Rowson Hair & Make-Up Stylist: Jessica Summer Hair & Make-Up Assistant: Emily Engleman Medic: Andy Willers Edit Assistant: Matt Gabzdyl Creative Director 2D: Pete Rypstra VFX Artist: Scott Ryan VFX Artist: Milo Patterson VFX Artist: Richard Greenwood VFX Artist: Tom Clapp VFX Artist: Tiago Pereira Producer: Joanna Papayianni Executive Producer: Bumble Davis Cast: Jamiel Wayne Jackson, Linda Telek, Leigh Priscilla, Sophie Naziris, Sara Exall, Amy Poncher, Rain Nourizadeh, Leo, Lisa Ziven, Simon Dargan, Ennis, Kaylie Schiff, Michelle Pobar, Miquelle McCarthy, Ali Mobasser, William Overstall, Simon Owens, Steve Hagon, Huse Monfaradi, Ben Crook, Sian Ahern, Nick Forgacs, Alexis Burgess, Sara Flood, Prudence Taylor

Promonews - 30th May 2019

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