Promonews - 28th May 2019

Iranian director Someyah Jafari directs an intimate performance on 16mm from Irish artist Lyra - an abstract piece that explores the push and pull of love.

Lyra’s Never Let Go has power and emotion and this is brought to life in Jafari's video by the infusion of strong, passionate, tactile scenes contrasted with more delicate imagery. The result is a raw and powerfully physical music video.

PRO Credits


DirectorSomeyah Jafari
ProducerAlasdair Mitchell
Production CompanyGas & Electric Ltd.
Executive ProducerTom King
1st ADJoe Ramsden
Director of PhotographyMatthew Emvin Taylor
Art DirectorAfra Zamara
EditorSamuel Marr
Editing companyThe Quarry
ColouristThomas Mangham
Grading companyThe Mill
Lead actorMichiel Van Wyngaarden
CommissionerRichard Grewe
Other creditsProduction Assistant: Emma Kayani

Promonews - 28th May 2019

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