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Lyra 'Never Let Go' by Someyah Jafari

Promonews - 28th May 2019

Iranian director Someyah Jafari directs an intimate performance on 16mm from Irish artist Lyra - an abstract piece that explores the push and pull of love.

Lyra’s Never Let Go has power and emotion and this is brought to life in Jafari's video by the infusion of strong, passionate, tactile scenes contrasted with more delicate imagery. The result is a raw and powerfully physical music video.

Promonews - 28th May 2019

Tags

  • New Director
  • Performance
  • Pop

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Credits

Production/Creative

Director
Someyah Jafari
Producer
Alasdair Mitchell
Production Company
Gas & Electric Ltd.
Executive Producer
Tom King
1st AD
Joe Ramsden

Camera

Director of Photography

Art

Art Director
Afra Zamara

Casting

Lead actor
Michiel Van Wyngaarden

Editorial

Editor
Samuel Marr
Editing company
The Quarry

Grading

Colourist
Thomas Mangham
Colour grade company
The Mill

Commission

Commissioner
Richard Grewe
Label
Polydor

Other credits

Production Assistant

Emma Kayani

Promonews - 28th May 2019

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