He's a director and multimedia artist - and now Roger Spy kicks off a music career with this extravagantly well-crafted video, which is a fine demonstration of his ability to put himself at the heart of alluring pop imagery.

Spy uses his considerable experience in fashion filmmaking to direct, produce, edit and star in the video for Crystallize. With excellent use of VFX and Spy channelling at least a couple of pop greats - Mercury meets Gaga? - its going to be interesting to see if this is the start of something big.