Promonews - 27th Mar 2019

Dumas Haddad's video for Anaïs follows a young man on a journey of discovery, where he finds out the hard way that the world isn't the bed of roses he thought it would be. 

Haddad combines an engaging narrative with a richly colourful look for Lost My Faith, and manages to add an exotic flavour to a UK-set shoot.

"We shot on 35mm film to bring soul and warmth to this story and also make our timeline ominous," he says. "Our styling and locations blend the past and present day, as our characters are dealing with racial conflicts that are as prevalent in today’s climate, as they have been historically."

PRO Credits

Credits

DirectorDumas Haddad
ProducerAdeleke O'Adelight
Production CompanyCream Soda Productions
Production CompanyByusgroup Films
Director of PhotographyOlan Collardy
Focus PullerGary Long
2nd ACMilo Brown
GafferVini Curtis
Art DirectorAna Baldini
WardrobeOla Ebiti
HairVirginie Moreira
Make-upMata Labs
EditorDumas Haddad
ColouristAlex Gregory
Grading companyThe Mill
LabelVirgin EMI
Other creditsCast: Tahj Miles, Tanaya Clarke, Deji Loaf, Nana, Kelly Puppon, David Olupaju, Florence Coles, Peaces, Greg Mungo, Alesha Charmaine, Daniel Annoh

Promonews - 27th Mar 2019

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