The Aisultan Seitov-directed video for Red Room mirrors the song’s thematic elements as the camera slowly spins through various scenes from Offset’s life.
21 Savage ft J Cole 'A Lot' by Aisultan Seitov
A big family gathering in an Atlanta mansion is the backdrop for 21 Savage's musings on the African American experience in A Lot. And the brilliant twist provided by director Aisultan Seitov is that each key family member has their own alternate reality, far removed from the upper middle class affluence of the main scene.
These pin-sharp punctuations revealing a more common experience for black Americans actually gives the mansion scenes - where 21 Savage and J Cole perform - richer meaning. This is an excellent video, by an exciting new director, and his DoP, Xiaolong Liu.
|Director of Photography||Xiaolong Liu|
|Production designer||Jorchual Gregory Vargas|
Kazakhstani director Aisultan Seitov, who has recently broken into US music video world with videos for Offset and 21 Savage, has now signed to Partizan for worldwide representation.
Some videos are pretty bonkers, but they're rarely as bonkers as this...
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Following his recent collaboration with FKA twigs on the video for Cellophane, and also the premiere of his new short film Kiss of the Rabbit God at TriBeCa Festival 2019, Andrew Thomas …
Cut+Run London have promoted assistant Editor Meg Thorne to Editor, adding the one of the most talented young editors working in London to their full roster.
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Agile Films is bringing a showcase of music videos and short films by their directors to the Everyman Screen on the Green in London next month.