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21 Savage ft J Cole 'A Lot' by Aisultan Seitov

Promo News - 18th Feb 2019

A big family gathering in an Atlanta mansion is the backdrop for 21 Savage's musings on the African American experience in A Lot. And the brilliant twist provided by director Aisultan Seitov is that each key family member has their own alternate reality, far removed from the upper middle class affluence of the main scene.

These pin-sharp punctuations revealingĀ a more common experience for black Americans actually gives the mansion scenes - where 21 Savage and J Cole perform - richer meaning. This is an excellent video, by an exciting new director, and his DoP, Xiaolong Liu.

Promo News - 18th Feb 2019

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  • New Director
  • Narrative
  • Pick of the Day

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Credits

Production/Creative

Director
Aisultan Seitov
Producer
Yulia Safonova

Camera

Director of Photography
Xiaolong Liu

Art

Production designer
Jorchual Gregory Vargas

Editorial

Editor
Miles Trahan

Grading

Colourist
Stefan Sonnenfeld

Commission

Label
Slaughter Gang
Label
Sony Music

Promo News - 18th Feb 2019

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