A big family gathering in an Atlanta mansion is the backdrop for 21 Savage's musings on the African American experience in A Lot. And the brilliant twist provided by director Aisultan Seitov is that each key family member has their own alternate reality, far removed from the upper middle class affluence of the main scene.

These pin-sharp punctuations revealing a more common experience for black Americans actually gives the mansion scenes - where 21 Savage and J Cole perform - richer meaning. This is an excellent video, by an exciting new director, and his DoP, Xiaolong Liu.