David Knight - 3rd Jan 2019

Tove Lo's song hey you got drugs now has a remarkable, warts-an-all video from directing duo Brewer that is utterly in keeping with the downbeat, confessional but beautiful aspect of the song.

It's a backstage video, but not like you've seen before, one that could leave you with your heart in your mouth. After a fairly frenzied opening, which sees Tove Lo performing at a massive stage show, it begins in earnest as she's making the long walk back from the stage after the performance. From the body language on this walk its clear something is not right, and when she reaches the dressing room, we witness the Swedish singer's emotional turmoil in full.

This may be grist to the mill to faithful Tove fans, who by all accounts have petitioned to have a video for this standout song from her album Blue Lips. But for the casual observer this makes fascinating, and even harrowing viewing. It's impossible not to wonder what happened on stage to cause this reaction of utter desolation.

Most importantly, thoughout the Brewers' camera is unflinching in capturing the moment. Almost certainly this footage was never meant to be the video for the song, and that's probably why it's a great video.

PRO Credits

Credits

DirectorBrewer
Executive ProducerCandice Ouaknine
ProducerCharlie Twaddle
Director of PhotographyKenny Laubbacher
Director's Rep (US)Lark Creative
Other creditsAdditional Footage: Anai García, Michel Widenius

David Knight - 3rd Jan 2019

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