David Knight - 12th Nov 2018

Sophie Muller's first video since signing to Prettybird sees her making her third video for the now singularly-named Cheryl. And as well as the name reduction, it's also a Cheryl as we've never seen her before.

That's making the video a magnet for debate about whether or not Cheryl has had facial surgery, and a bigger one about the pressure on our pop stars to stay young-looking. But in fact, the video is something of a triumph on its own terms. After you watch it once, you can focus on the more important stuff, and appreciate the fact that Sophie Muller has done it again.

This is a very slick pop product that ticks the boxes. It sees Muller reunited with one of the old school great DoPs, Dan Landin, and the use of art direction, lighting and choreography is top notch, with something of a 90s flavour, updated for 2018. But at the heart, Cheryl herself gives a performance of comeback single Love Made Me Do It that that adds personality, warmth and humour to the singing-and-dancing stuff. It seems to be saying: 'this is just all a bit of fun, isn't it?'.  

Good for you, Cheryl.

PRO Credits

Credits

DirectorSophie Muller
ProducerTom Birmingham
Executive ProducerJuliette Larthe
Executive ProducerHannah May
HairDayaruci
1st ADHayley Williams
Focus PullerJohn Ellis Evans
2nd ACLisa Mcgregor
GafferMatthew Moffat
Production ManagerTom O'Driscoll
WardrobeAnna Hughes Chamberlain
Director of PhotographyDaniel Landin
Make-upAndrew Gallimore
EditorSophie Muller
Lead actorDancer: Rowan Chambers Dancer: Alex Chambers Dancer: Phil Birchall Dancer: Todd Holdsworth
Director's RepresentationHands London
CommissionerMaris Garner
Label3beat
Art DirectorFred Allsop
Other creditsProduction Assistant: Yazz Anderson-Moore Runner: Remy Trafford, Charlie Killick, Iman Coudoux Camera Operator: Ahmet Husseyin Focus Puller: Sam Harding Grip: Rob Barlow DIT: Christopher Nunn Camera Trainee: Frank Hammond Dancers: Rowan Chambers, Alex Chambers, Phil Birchall, Todd Holdsworth

David Knight - 12th Nov 2018

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