Alan Masferrer presents a heavy-smoking playboy and his delightfully energetic friend in this kooky and very charming two-hander for LA's electro-disco duo Oliver.
Alessia Cara 'Growing Pains' by Alan Masferrer
Spanish director Alan Masferrer has created an idiosyncratic showcase for Alessia Cara - winner of Best New Artist at the 2018 Grammys - and the first single from her new album: a very stripped-down, conceptually-led version of a big studio production number that figuratively represents the jumble of emotions in Alessia's song Growing Pains.
In a huge set, Masferrer uses theatrical lighting, fabric, occasional props and an impressive squad of dancers to tell the story behind the big suit that Alessia is wearing on the cover of her new album. It's also about navigating the obstacle course to adulthood, and also achieved in what appears to be a single take - with a real 'how did they do that?' moment coming at the end.
"It was a big challenge to shoot it in one take, although there is an obvious addition that you will appreciate as soon as you watch it.
"Everything that happens in the video makes sense with what Alessia wanted to transmit with the song, but I think she was really brave to go on board with this idea as it subverts her usual environment."
|Executive Producer||Dani Monedero|
|Executive Producer||Jesus Alamo|
|Production Manager||Raquel Giménez|
|1st AD||Juantxo Grafulla|
|Director of Photography||Pau Castejón|
|Art Director||Toni Castells|
|Grading company||La Metropolitana|
|Post Producer||Roberto García|
|Label||Def Jam Recordings|
|Other credits||Focus Puller: Alex González Steadycam: José Antonio Sousa Underwater Operator: Txema Vega Fx: Oriol Tarrida - Nasa FX Make-up Assistants: Alba Gómez, Laura Sans, Carmina Camps Stylist Assistants: Adam Ricort, Laia Gutiérrez CAST: Aarón Rides José Cuenca Daniel Méndez José Miguel Medina, Marina Fernández De Haro, Sheila Jordà, Àlex Herrador, Arantxa Albiach|
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