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Alessia Cara 'Growing Pains' by Alan Masferrer

David Knight - 10th July 2018

Spanish director Alan Masferrer has created an idiosyncratic showcase for Alessia Cara - winner of Best New Artist at the 2018 Grammys - and the first single from her new album: a very stripped-down, conceptually-led version of a big studio production number that figuratively represents the jumble of emotions in Alessia's song Growing Pains.

In a huge set, Masferrer uses theatrical lighting, fabric, occasional props and an impressive squad of dancers to tell the story behind the big suit that Alessia is wearing on the cover of her new album. It's also about navigating the obstacle course to adulthood, and also achieved in what appears to be a single take - with a real 'how did they do that?' moment coming at the end.

ALAN MASFERRER:

"It was a big challenge to shoot it in one take, although there is an obvious addition that you will appreciate as soon as you watch it.

"Everything that happens in the video makes sense with what Alessia wanted to transmit with the song, but I think she was really brave to go on board with this idea as it subverts her usual environment."

David Knight - 10th July 2018

Tags

  • Choreography
  • Director's notes
  • One shot video

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Credits

Production/Creative

Director
Alan Masferrer
Producer
Natalia Vargas
Producer
Lara Saborido
Production Company
Grayskull
Executive Producer
Dani Monedero
Executive Producer
Jesus Alamo
Production Manager
Raquel Giménez
1st AD
Juantxo Grafulla

Camera

Director of Photography
Pau Castejón

Lighting/Grip

Gaffer
Martí Maluquer

Art

Art Director
Toni Castells

Wardrobe

Wardrobe
Brisa Salietti
Make-up
Natalia Montoya

Grading

Colourist
Marc Morató
Grading company
La Metropolitana

VFX

Post Producer
Roberto García

Commission

Label
Def Jam Recordings

Other credits

Focus Puller

Alex González

Steadycam

José Antonio Sousa

Underwater Operator

Txema Vega

Fx

Oriol Tarrida

Make-up Assistants

Alba Gómez, Laura Sans, Carmina Camps

Stylist Assistants

Adam Ricort, Laia Gutiérrez

CAST

Aarón Rides José Cuenca Daniel Méndez José Miguel Medina, Marina Fernández De Haro, Sheila Jordà, Àlex Herrador, Arantxa Albiach

David Knight - 10th July 2018

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