With Years & Years' concept-led second album Palo Santo on the way, the second video by Fred Rowson is the next episode in the story of Y&Y's Olly Alexander as a captive …
Years & Years 'Palo Santo' by Fred Rowson
Over the first two videos of the new album campaign Fred Rowson has explored the alternate universe that powers Years & Years' new album Palo Santo - released today (July 6th). And now, following Sanctify and If You're Over Me comes the accompanying short film - also named Palo Santo - that brings it all together.
In fact, this beautifully made short sci-fi drama, shot in Thailand, really is what the campaign is all about. It adds a new dimension to the story more broadly touched upon in the videos, of human enslavement by android masters, to provide round-the-clock entertainment.
At the heart of it is Olly Alexander's role as entertainer-in-chief in this android world Palo Santo, and the prize property of an android apparachnik and ringmaster - a subtle and sympathetic characterisation by the Thai actor Vithaya Pansringarm.
The previous videos are abbreviated in the film to give more room to the narrative, while there are some surprising cameos - the ominiscient voice that directs life in Palo Santo is provided by none other than Dame Judy Dench; there's also an appearance by Ben Whishaw. It looks stunning, courtesy of photography by DoP Jaime Feliu Torres, and superbly edited by Sacha Szwarc at Speade.
Written by Alexander and Rowson - who have a long association of working together - the pace of Palo Santo never drops, as it flips seamlessly between character interplay and performance set-pieces, taking in moments of humour and pathos. It becomes a genuinely emotional ride. Ultimately it shows what an accomplished director that Fred Rowson has become.
|Executive Producer||Paul Weston|
|Production Manager||Jack Bingham|
|Director of Photography||Jaime Feliu Torres|
|1st AD||Inthira Sawantrat|
|Art Director||Siranat Ratchusanti|
|Make-up Assistant||Maxine Crew|
|Production Services||Indochina Productions|
|Executive Producer||Simon Nicholas|
|Production Supervisor||Mutita Na Songkla|
|Line Producer||Atchariya Pinitsanpirom|
|Post production company||Electric Theatre Collective|
|Post Producer||Oliver Whitworth|
|Sound design||Alex Bingham|
|Executive Producer||Martha Kinn|
Years & Years and director Fred Rowson have created a bit of history with their interactive three-sided video for Shine, which took over a complete ad break of primetime TV on Channel 4, and has …
Fred Rowson (that's him on the left) is 26 and has been directing music videos for about four years. After his videos for Police Dog Hogan, Friendly Fires, Marshall F and Dubbs v …
The world is dark, cultish and cutthroat place in Temptress' video for Lies, directed by Fred Rowson.
Following his recent collaboration with FKA twigs on the video for Cellophane, and also the premiere of his new short film Kiss of the Rabbit God at TriBeCa Festival 2019, Andrew Thomas …
Cut+Run London have promoted assistant Editor Meg Thorne to Editor, adding the one of the most talented young editors working in London to their full roster.
One of Manchester’s most prolific and talked about video directors, KC Locke, has signed to London-based Odelay Films for music videos, and is being represented by Marisa Garner at MGA.
Agile Films is bringing a showcase of music videos and short films by their directors to the Everyman Screen on the Green in London next month.