BETA Welcome to the new version of Promonews. Your feedback will help us to improve it.

Lassamie Prasimay - 6th June 2018

Jake Jelicich has responded to Australian rock outfit DMA's take on vintage Britrock (and the ringing endorsement of Liam Gallagher) with a video with a real classic feel, exhibiting the director's qualities as DoP as well as director.

Jelicich has placed the band among a group of mysterious black-clad figures positioned around architecturally striking locations in London (Anthony Gormley-style). Despite the setting, this is far from ominous. The monochrome-tinted video itself has a very tranquil feel to it, as the viewer drifts from one concrete-heavy panorama to another, accompanied by the lead singer's soothing vocals.

This marks a visual departure for the band, who have commented: "We really liked Jake's previous videos and wanted to give him full creative control for Do I Need You Now?. He captured the mood of the song perfectly, and it was nice to just stand still for once."

Watch 'DMA's 'Do I Need You Now?' by Jake Jelicich' here


DirectorJake Jelicich
ProducerHenry Napier-Brown
Production CompanyPartizan
Executive ProducerMayling Wong
Production ManagerJoe Browne
Focus PullerBradley Stearn
2nd ACTristn Bejawn
CastBame Models
Director's RepresentationClaire Stubbs @ Partizan

Lassamie Prasimay - 6th June 2018

Related Content


Jake Jelicich joins Park Village

London-based Australian director and DoP Jake Jelicich has joined Park Village's content and music division.Jelicich has directed and shot numerous music videos both in the UK and Australia, …

Promo News - 15th Dec 2016


Eves Karydas 'Couch' by Jake Jelicich

Jake Jelicich's video for Australian singer Eves Karydas affectionately nods to the sultry music videos of the ’90s.Elegant-yet-sexy outfits, striking colour choices, soft focus lenses, …

Emma K - 3 months ago

Latest News


Greg Barnes signs to Black Dog Films

Greg Barnes, who has directed videos for Kamaal Williams, Haus, Benny Mails and Nathaniel Ratecliff and the Night Sweats, has signed to Black Dog Films in London.With a passion for finding stories …

Promo News - 4 days ago