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Sam Smith ft Logic 'Pray' by Joe Connor

David Knight - 11th May 2018

Joe Connor has directed a classic pop video for Sam Smith's Pray, filmed in one of the most spectacular locations seen in a music video for a long time.

The video begins with Sam Smith travelling in a classically stylish speedboat - soon revealed to be speeding across the beautiful Lake Como in Italy. From then on, the video takes place in one of the grandest houses on the shores of the Lake.

Performances by the singer and rapper Logic are captured in its exquisitely furnished rooms, together with supplementary performances by dancers as Connor starts to subvert the perfection of the location with memorably bold imagery. As Connor explains below, after the powerful lyrics of the song his inspirations came from Edgar Allan Poe and Caravaggio.

This is the second video that Joe Connor has directed for Sam Smith, with the previous one for One Last Song shot within London's most iconic theatre, The Palladium. But that seems like a mere aperitif to the breathtaking majesty of this one.


"It was a pleasure to create this for Sam on our second collaboration.  My starting point was an abstract take on Poe’s Masque of the Red Death, a parable that tonally is reflected in the lyrics to this powerful song. 

"Shot beautifully by Patrick Mellor on the shores of Lake Como we adapted each image to feel like a Caravaggio painting, deep and rich in tone, polished off by George K at MPC.

"It was an incredibly complex treatment to pull off and Chief’s MD Colin managed to create the right landscape for me to construct these images."

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David Knight - 11th May 2018


  • Director's notes
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Service Producer
Dom Murgia
Production Company
Chief Productions
Executive Producer
Colin Offland
Production Manager
Michella De Rossi
Production Manager
Georgie Winter


Director of Photography
Patrick Meller


Ian McLaughlin
Editing company
Chief Productions


George K
Colour grade company


Director's Representation


John Moule


Production Services
Happy MC

Other credits


Chris Cottam

David Knight - 11th May 2018

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