David Knight - 29th Mar 2018

Snow Patrol return with Don't Give In, and a video directed by Brett Simon that reflects the heartfelt yearning at the heart of the song.

At the start, it seems to be just a simple band performance against black. But as the lighting changes, a sheer black slope appears behind the band, and young men and women start to run up the slope, then acrobatically throw themselves from it.

While Snow Patrol singer Gary Lightbody gives an emotional performance directed at the camera, the action around him intensifies, and becomes more coordinated. The young people combine and organise as they atempt to challenge the black slope - a visual response to Lightboy's plea: Don't Give In.

Simon's video is the first of a series he's made for Wildness, Snow Patrol's first album in seven years. 

Credits

DirectorBrett Simon
ProducerMatthew Clyde
Production CompanyIronage Pictures
Production ManagerKate Brady
1st ADJean-Paul Lebon
Director of PhotographyLaura Merians
GafferNick Platt
Production designerCiaran Bagnall
Stylist (Artist)David Hawkins
Make-upRoxanna Gillani
EditorAffonso Goncalves
ColouristJonny Tully
Stylist (cast)Rebecca Lockwood
Grading companySmoke & Mirrors
CommissionerCarrie Sutton
LabelPolydor
SteadicamThomas English
GripChris Hughes

David Knight - 29th Mar 2018

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