David Knight - 16th Mar 2018

After tickling the fancies of hipsters for years, postmodern CGI properly hits the mainstream with Elliot Sellers and Erik Ferguson's enjoyably demented trip through Lil Jon, Offset and 2 Chainz's Alive.

It's a surrealist dream that explores the world of excess and luxury that rappers live in. And sure, it uses the similar FX effects, created by VFX artist Ferguson, that you hipsters saw in videos like Shy Luv's Shock Horror. But now it's reaching a whole new audience...

PRO Credits


DirectorElliott Sellers
DirectorErik Ferguson
ProducerJason Cole
ProducerDanielle Hinde
Production CompanyDoomsday Entertainment
Executive ProducerDanielle Hinde
Executive ProducerJason Cole
AnimatorErik Ferguson
Director's RepresentationReprobates
CommissionerMark Bridges

David Knight - 16th Mar 2018

Related Content


Yuna 'Rescue' by Elliott Sellers

Eliott Sellers directs, photographs and edits the promo to Yuna's single Rescue - a track from her Nocturnal album - capturing the Malaysian's individual style as she performs amongst …

Jimmy Brown - 8th Nov 2013

Latest News


Anthony Taylor 1958 - 2021

Anthony Taylor, producer of many acclaimed and award-winning commercials, most recently at Kode …

Promonews - 11 days ago


Silence signs to Spindle

Spindle have signed the director known as Silence to the company's directing roster for …

Promonews - 15 days ago