BETA Welcome to the new version of Promonews. Your feedback will help us to improve it.

David Knight - 16th Mar 2018

After tickling the fancies of hipsters for years, postmodern CGI properly hits the mainstream with Elliot Sellers and Erik Ferguson's enjoyably demented trip through Lil Jon, Offset and 2 Chainz's Alive.

It's a surrealist dream that explores the world of excess and luxury that rappers live in. And sure, it uses the similar FX effects, created by VFX artist Ferguson, that you hipsters saw in videos like Shy Luv's Shock Horror. But now it's reaching a whole new audience...

Credits

DirectorElliott Sellers
DirectorErik Ferguson
ProducerJason Cole
ProducerDanielle Hinde
Production CompanyDoomsday Entertainment
Executive ProducerDanielle Hinde
Executive ProducerJason Cole
Director's RepresentationReprobates
CommissionerMark Bridges
LabelInterscope
AnimatorErik Ferguson

David Knight - 16th Mar 2018

Related Content

video

Bastille 'Blame' by Elliott Sellers

Rule of thumb: if you're watching something that begins with a quote from Friedrich Nietzsche, it's probably not gonna be a comedy.Elliott Sellers' video for Bastille is, however, a huge …

Luke Bather - 21st Dec 2016

video

Yuna 'Rescue' by Elliott Sellers

Eliott Sellers directs, photographs and edits the promo to Yuna's single Rescue - a track from her Nocturnal album - capturing the Malaysian's individual style as she performs amongst …

Jimmy Brown - 8th Nov 2013

video

MYPET 'Tiger' by Elliott Sellers

LA electronica duo MYPET team up with Elliott Sellers for this very visual promo to new track Tiger.Powered by some very cool VFX and an inspired performance from dancer Carolina Cerisola, …

Jimmy Brown - 12th Aug 2013

Latest News

news

Greg Barnes signs to Black Dog Films

Greg Barnes, who has directed videos for Kamaal Williams, Haus, Benny Mails and Nathaniel Ratecliff and the Night Sweats, has signed to Black Dog Films in London.With a passion for finding stories …

Promo News - 4 days ago

,