Director's Representation

Danielle Hinde

Michael Parks Randa directs a moving promo for Delta Spirit's What's Done Is Done.&nbsp;Premiered at SXSW 2022, the video tells an inclusive love story never before depicted on screen, created to champion and advocate for authentic representation and inclusion in the music industry.The couple play an aged-up version of themselves, stuck in the grind of day-to-day life, each yearning for the spark of their younger years.&nbsp;Coming to the realisation that they are still very much in love, the two track each other down and re-connect, ending on a heartwarming climax.&nbsp;The video stars Zack Gottsagen (The Peanut Butter Falcon) and Jamie Brewer (American Horror Story), two acclaimed actors with Down Syndrome, and is created in partnership with the Global Down Syndrome Foundation.&nbsp;

Michael Parks Randa

Amanda Booth

Terra Mackintosh

Doomsday Entertainment

Greg Hudgins

Kent Willard

Robby Opperman

Trevor Jackson

Honah Lee Milne

Ren Allen

Rob Bessette

Zack Gottsagen

Jamie Brewer

New West Records

Delta Spirit 'What's Done Is Done' by Michael Parks Randa

Delta-Spirit-'What's-Done-Is-Done'-by-Michael-Parks-Randa

Greg Ohrel directs a hugely powerful promo for Puerto Rican rapper Residente's This Is Not America, taking aim at police brutality, corporate greed&nbsp;and the effects of US cultural hegemony - and acting as both sequel and critique of the seminal video for Childish Gambino's This Is America.&nbsp;&nbsp;Remarkably poignant, the heartwrenching concept is unflinching in its display of brutal injuries, destruction of land and the forced separation of families, and cleverly parallels opposing ideas through match cuts and split screen effects.&nbsp;An undercurrent of anger is palpable throughout the video, and the portrait-style vignettes interspersed throughout act as a reminder of the people and communities these issues are affecting, whilst also acting as a statement that the victims refuse to be oppressed.Many of the scenes in the video are based on real political&nbsp;events that are well known in Latin America, but not so much elsewhere - including when Puerto Rican independence fighter Lolita Lebrón shot&nbsp;live rounds into the air&nbsp;inside the US Capitol Building in 1954, in protest to&nbsp;violence inflicted the US government on Puerto Rico (including bombing);&nbsp;and (in the video's most horrifying scene) the assassination of Chilean folk singer Victor Jara,&nbsp;killed for singing songs against General Pinochet's US-backed military coup&nbsp;while imprisoned in Estadio Chile in 1973.&nbsp;Like This Is America, the video was produced by Jason Cole and Danielle Hinde at Doomsday Entertainment. And like Donald Glover and Hiro Murai's polemic about the reality of&nbsp;violence and fear in Black people's lives in the US, this video is also&nbsp;attracting serious debate and commentary, in a growing number of YouTube reaction videos, and other, <a href="https://www.latinorebels.com/2022/03/21/residenteamerica/" target="_blank">more scholarly articles</a>.Comparisons are inevitable, but&nbsp;Residente's This Is Not America differs from This Is America in being essentially more politically-based: the rapper's&nbsp;focus is upon the resilience of the oppressed, and their willingness to resist. A glimmer of hope amid the horror.Ultimately&nbsp;Ohrel's brilliant direction of a succession of gut-punchingly powerful scenes makes this one of the standout videos of the year so far&nbsp;- in fact, of the decade so far.[imgtoken data:1][imgtoken data:2][imgtoken data:3][imgtoken data:4]

Puerto Rico

Greg Ohrel

Lluis Martí

Arianna Tomasettig

Erick Douat

Jason Cole

Corinna Martinez

Barbarella Pardo

Mastodonte

Matthieu Toullet

Company 3

Hip Hop

Residente ft Ibeyi 'This Is Not America' by Greg Ohrel

Residente - This is Not America (Official Video) ft. Ibeyi

LAMAR+NIK welcome Taylor Bennett to their world, placing the Chicago-based singer in settings the directing duo charactistically hand-built,&nbsp;while he performs Don't Wait Up.Bennett's performance&nbsp;was filmed in Chicago - remote directed by Jesse Lamar High and Nik Harper in Oklahoma and Seattle respectively - and then edited to appear on the phone throughout the video.&nbsp;It's the real phone that passes through each of the everyday scenarios that the pair painstakingly created in miniature using cardboard, card-stock and their trusty&nbsp;hot glue guns.Furthermore each scene is a like a celebration of the world before the pandemic, as Bennett goes from recording studio to busy nightclub, strolls through a pack of paparazzi,&nbsp;and finally takes a trip on the crowded subway - all made from cardboard.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;"Textures were printed off and then applied to the cardboard structures to make the sets feel life-like," explain L&amp;N.&nbsp;In addition to this, 1:12 scale miniatures were also sprinkled into each scene to add even more realism."And Jesse and Nik explain further in this splendid BTS video.[vidtoken data:0]

United States

LAMAR+NIK

Soul

Taylor Bennett ft Mr Hudson 'Don't Wait Up' by LAMAR+NIK

Taylor Bennett - Don't Wait Up (feat. Mr. Hudson) -  Behind the Scenes

Don't Wait Up (Featuring - Mr. Hudson)

After making the&nbsp;era-defining This Is America,&nbsp;Hiro Murai's next music video project&nbsp;was always going to be a big deal. And this does not disappoint. Murai's collaboration with FKA Twigs is an&nbsp;action-packed epic affair, embracing Chinese martial arts. It is a brilliant, and beautiful - and brutal - showcase for the artist's unique talents.In characteristic&nbsp;Murai style, and with the help of regular collaborators like DoP Larkin Sieple and colourist Ricky Gausis, the grittily mundane is transformed into something breathtaking. As with so many of his music videos, this is shot entirely at night and again Murai shows his mastery of the specific atmosphere that night creates in the quieter parts of a cityscape. And in this case, the city is London.In a late night café, Twigs encounters a male alter-ego (played by Teake), and their assignation quickly becomes violent. A terrifying swordfight begins within the cafe, with Twigs' and her rival's athleticism taking them headlong through its shopfront window. Then&nbsp;their fight moves across quiet suburban streets, via the&nbsp;swooping, sensual movements of Wushu martial arts - so the conflict begins to hint&nbsp;at a complex backstory to their relationship/rivalry.&nbsp;But within the café again, at close quarters it gets brutal again and there is an extraordinary&nbsp;outcome - arguably not for the fainthearted.&nbsp;[imgtoken data:1]This climactic moment, where Twigs is divided by a samurai sword, is the most obvious contribution of VFX in a piece which, as with much of Murai's work, employs extensive VFX without drawing huge attention to itself. He worked in close collaboration with a team at MPC in Los Angeles to create those crucial sequences. Not only the&nbsp;choreographed fight sequence across buildings, epic smashes through shop windows, and that dramatic final scene,&nbsp;but digital matte painting was also used throughout to enhance the gritty backdrops. &nbsp;The result is a majestic piece of work, a reminder of Murai's phenomenal body of work in the medium.&nbsp;The same applies to Twigs. It is further evidence that she is a great action hero(ine)&nbsp;in the making.

United Kingdom

Hiro Murai

Larkin Seiple

Brad Weston

Anita Gou

Nate Matteson

Michael Stirton

FKA Twigs

FRIEND

Luke Lynch

Parallax Editing

Ricky Gausis

Michael Gregory

Luke Tierney

Nicole Powell

Alternative

FKA Twigs 'Sad Day' by Hiro Murai

Fka-Twigs-'"sad-Day"'-by-Hiro-Murai

Justin Bieber stumbles upon&nbsp;a upscale restaurant packed with colourful characters - and with food to match -&nbsp;in&nbsp;Bardia Zeinali's video for Yummy.&nbsp;After four years away from the charts, Bieber marks his return&nbsp;with arguably his most offbeat and wacky music video to date. It's directed by Zeinali, the former Vogue visual content creator known for his work with&nbsp;Troye Sivan&nbsp;and&nbsp;Paris Hilton, who creates a bizarre gastronomic dreamworld, filled with candy-coloured styling and frenetic cinematography,&nbsp;in which the pink-haired Bieber is undisputed king.&nbsp;Sat at a table full of 80's inspired, not-quite-yummy&nbsp;food, everyone is keen to share a moment with the artist, who is totally in his element throughout the video.&nbsp;Building to a climax where he dusts off his dance shoes and performs up on the tables with the guests, pop's former wild-child is as energetic as ever, with a decidely more mature aura. This is a new era for Bieber, and a statement of what's to come.&nbsp;

Bardia Zeinali

Roisin Audrey Moloney

Yolande Geralds

Ben Carey

Natalie Ziering

David Garcia

Tori Stosh

Nick De Moura

Karla Welch

Florido Basallo

Gadir Rajab

Adam Burrell

William Town

Graham Patterson

Modern Post

Tim Masick

Justin Bieber 'Yummy' by Bardia Zeinali

Justin Bieber - Yummy (Official Video)

Savanah Leaf has given contemporary relevance&nbsp;to&nbsp;Marvin Gaye's What's Going On in her powerful music video for the 1971 classic.In the description under the video on YouTube she writes: “We shot ‘What’s Going On' in Detroit and Flint Michigan, we wanted a place that resonates with the song and the history of Motown, while also remaining relevant to the sociopolitical issues in the music video."The music video took four days to shoot, but I travelled to Michigan a couple weeks early to find the right people. It was very important for us to find real people that resonated with the stories, rather than casting actors. We wanted the history of the song and the communities we filmed in to come through in our video."For example, Steve Smith, who plays the blind man in our music video, actually worked for Motown when ‘What’s Going On’ was originally recorded. The church we filmed in was one of the first establishments to set up a water station for the Flint community - they would hand out clean water and raise awareness on the ongoing crisis within the community."In addition to Steve Smith, we had the opportunity to feature other influential community figures in our music video, including Karen Weaver, the mayor of Flint, and pivotal activists that have been involved in the Flint Water Crisis for many years. One such activist in our music video is named Ariana Hawk, who, along with her young son, was featured on the cover of Time Magazine during the height of the water crisis. She ended up moving from Flint, only to return in order to continue the fight for her community. To this day, the Flint Water Crisis has yet to be resolved, and Ariana continues to be a strong activist in the movement."The point is that this is a historic song for an important moment in history, and what’s beautiful is that it’s message is timeless and universal. It’s about human emotions, human relationships, and a coming together. My hope is that our music video will remind people to continue asking the question Marvin Gaye asked in 1971.”&nbsp;<div>&nbsp;</div>

Savanah Leaf

Danny Lockwood

Rich Hutchins

Ari Tomasettig

Dan de Winter

Motown

Marvin Gaye 'What's Going On' by Savanah Leaf

Marvin Gaye - What's Going On (Official Video 2019)

A young boy&#39;s journey through Deep South country becomes a gripping visual metaphor of African-American suffering in Savanah Leaf&#39;s dazzling video for Gary Clark Jr&#39;s This Land.Combined with Clark&#39;s&nbsp;ferociously passionate, almost Hendrix-like performance of the song, the boy joins with his schoolmates to walk across the land which has been synonymous with oppression, and make a symbolic stand of taking ownership of the land.&nbsp;&nbsp;&nbsp;&nbsp;And then as Clark makes his guitar sings, Leaf continues to expand the visual universe of the video, into&nbsp;ever more impressionistic and surreal territory. In a dream sequence,&nbsp;there&#39;s a brilliantly startling&nbsp;image of a cosmos existing under the boy&#39;s shirt. This is a hugely ambitious, richly rewarding video for a very powerful song.

Alicia Martinez

Charles Mulford

Mike Bayer

Jason Wallis

Devin Sarno

Warner Bros. Records

Rock

Gary Clark Jr. 'This Land' by Savanah Leaf

Gary-Clark-Jr.-'This-Land'-by-Savanah-Leaf

A story of love and loss in a memorable video for Jazzanova's marvellous Let's Live Well.The stage is set showing glances of young romance -&nbsp;hinting at the ties that bind two lovers despite the highs and lows of the relationship. Then they move into separate timelines, as the story unfolds.

Christopher Ripley

Alyse Rocket, Derrick Butler

Derrick Butler

Natalia Maus

Jazzanova ft Jamie Cullum 'Let's Live Well'

Jazzanova-Ft.-Jamie-Cullum-'Let's-Live-Well'-by-Savanah-Leaf

Donald&nbsp;Glover returns as Childish Gambino with This Is America, and a new video by long-time collaborator and comrade Hiro Murai - a scathing satire on the state of the nation.With everything to Glover&#39;s &#39;Jim Crow&#39; pose to the appearance of a Horseman of the Apocalypse being <a href="http://www.dazeddigital.com/music/article/39966/1/childish-gambino-this-is-america-meaning-jim-crow-dancing-liberty" target="_blank">analysed and deconstructed </a>all over the internet, the details are there to be debated and discussed. But the themes of violence, gun reverence, chaos and fear - and the fact that this comes from a black man&#39;s perspective - are plain as day. Draw your own conclusions.&nbsp;With it&#39;s anarchic, cartoonish action, set in a gigantic hangar,&nbsp;this is a stretch&nbsp;from the uber-cool urban-set videos&nbsp;by Glover and Murai when Childish Gambino was just starting out, and before they started making Atlanta, their Golden Globe-winning TV show.But at the same time this seems in keeping with what has gone before. Glover is a virtuoso performer, who can be different things at different moments. And this is a seriously absurd comedy&nbsp;for serious times.<a href="https://www.theguardian.com/commentisfree/2018/may/10/donald-glover-childish-gambino-this-is-america-grim-surrealism" target="_blank">Childish Gambino captures the grim surrealism of being black in America</a>&nbsp;(Guardian)<a href="https://www.youtube.com/watch?v=ESKmRiLjNpg" target="_blank">An expert&#39;s take on the symbolism of This Is America</a> (TIME)<a href="https://www.nytimes.com/2018/05/10/arts/hiro-murai-atlanta-finale-this-is-america-interview.html" target="_blank">Hiro Murai on &#39;Atlanta&#39; and&nbsp;the This Is America video</a> (New York Times)&nbsp;

Ibra Ake

Fam Rothstein

Brian Freesh

Ernie Gilbert

Childish Gambino 'This Is America' by Hiro Murai

Childish Gambino - This Is America (Official Video)

After tickling the fancies of hipsters for years, postmodern&nbsp;CGI properly hits the mainstream with Elliot Sellers and Erik Ferguson&#39;s&nbsp;enjoyably demented trip through Lil Jon, Offset and 2 Chainz&#39;s Alive.It&#39;s a surrealist dream that explores the world of excess and luxury that rappers live in. And sure, it uses the similar FX effects, created by VFX artist Ferguson,&nbsp;that you hipsters saw in videos like <a href="http://www.promonews.tv/videos/2017/01/25/shy-luv-ft-jones-shock-horror-bif" target="_blank">Shy Luv&#39;s Shock Horror</a>. But now it&#39;s reaching a whole new audience...

Elliott Sellers

Erik Ferguson

Reprobates

Mark Bridges

Interscope

Lil Jon ft. Offset & 2 Chainz 'Alive' by Elliott Sellers & Erik Ferguson  

Lil Jon - Alive (Official Music Video) ft. Offset, 2 Chainz

Packed with her trademark graceful choreographic wit, Mimi Cave reunites with long-term collaborator Vance Joy in this plaintive and haunting study of grief and mourning for We&#39;re Going Home.

Mimi Cave

Jocelyn Webber

Cristina Bidagor

Mike Hart

Logan Triplett

Mike Lemnitzer

Sarah Beagle

Levi Trent Williams

Nicholas Faiella

Jordy Scheinberg

Kevianno Guerrero

Lindsey Nadolski

Beast

Ayumi Ashley

Moxie Pictures

Leila Mozun

Nick Muller

Singer-songwriter

Vance Joy 'We're Going Home' by Mimi Cave

Vance-Joy-'We're-Going-Home'-by-Mimi-Cave

Merrill Garbus of Tune-Yards (or tUnE-yArDs) and Mimi Cave <a href="http://www.promonews.tv/videos/2011/03/29/tune-yards%E2%80%99-bizness-mimi-cave" target="_blank">go way back</a>. Now they reunite&nbsp;to present another wonderfully uplifting mess of kinetic song-and-dance for Heart Attack, from the forthcoming album I Can Feel You Creep Into My Private Life.Cave&#39;s colour coordinated dancers are arranged in different locations, then&nbsp;suffer simulataneous faux-coronaries when they remove paper bags from their heads,&nbsp;while Garbus cuts a theatrically agonised figure under a heavy spotlight.&nbsp;They all eventually gather together for a final throw of life&#39;s dice, while Garbus does the best &quot;heart attack-ack-ack-ack-ack&quot; since <a href="https://www.youtube.com/watch?v=G6J1jgQs1Cg" target="_blank">Billy Joel&#39;s Moving Out</a>.No one really does the overly dramatic quite like her, certainly not in what is generally termed &#39;alternative music&#39;.&nbsp;

Zachary Wright

Natalie Abraham

Beau Beagles

Mason Reynolds

Lindsey Naldoski

Gabe Spierer

4AD Records

Tune-Yards 'Heart Attack' by Mimi Cave

Tune-yards-'Heart-Attack'-by-Mimi-Cave

Lush cinematography and inventive choreography intersect in this dreamlike video for Sleigh Bells&#39; And Saints - directed by Mimi Cave and Sleigh Bell&#39;s Derek Miller.&nbsp;With Sleigh Bells transformed - instead of a duo, it&#39;s&nbsp;singer Alexis Krauss with a metal-thrash&nbsp;backing band - a squad of cheerleaders march in to face-off the band, and dance. And they proceed to undergo a transformation themselves into something&nbsp;far more macabre.

Derek Miller

Heron Bourke

Drew Bienemann

Paolo Arriola

Eric Fahy

Erin Blinn

Beast TV

Mission Film & Design

Alternative Pop, Electronica

Sleigh Bells 'And Saints' by Mimi Cave & Derek Miller

Sleigh-Bells-'And-Saints'-by-Mimi-Cave-&-Derek-Miller

An heroine with a flaming false leg must battle numerous assailants to prevail in Lance Drake&#39;s futuristic blockbuster&nbsp;for Muse&#39;s Dig Down.With the main role played&nbsp;by model and activist&nbsp;Lauren Wasser, who lost a leg to toxic shock syndrome in real life, the video combines&nbsp;a videogame aesthetic with nods to Tarantino&nbsp;- she&#39;s a martial arts master like Uma Thurman in the Kill Bill movies,&nbsp;and Wasser&#39;s lethal leg-weapon recalls Rose McGowan&#39;s machine gun prosthetic in Death Proof.&nbsp;What&#39;s more, Muse&#39;s Matt Bellamy follows Eminem in reimagining himself as a new version of &#39;80s icon Max Headroom, playing on screens inside the deadly complex. The glitchy graphics in that seminal video show have aged very well indeed.[imgtoken data:1]

Lance Drake

Sing Howe Yam

Jeremiah Mayhew

Arsenal Creative

Muse 'Dig Down' by Lance Drake

Muse-'Dig-Deeper'-by-Lance-Drake

Having taken to directing TV&nbsp;like a duck to water with Atlanta - and helped the show to a couple of Emmys in its first season - Hiro Murai returns to music videos to reassert his mastery of the medium for hiphop legends A Tribe Called Quest.And this really is a sight for sore eyes. In a way it&#39;s a throwback, and not because ATCQ were big in the Nineties. The irresistable propulsion of Dis Generation comes alive in a tracking shot in which visual elements repeat but also develop. It provides the basis for more of Murai&#39;s FX ideas - the giant Q-Tip, Busta Rhymes facing off with himself, and so on.And&nbsp;the classic black and white look adds refinement, dignity and warmth. That feels connected to great American music videos of the past, from the likes of Romanek, Fincher and Daughters.Good to have you back, Mr Murai, at least for a while... &nbsp;&nbsp;&nbsp;

Brooke McDaniel

Hannah Espinoza

Michael Beaudry

Bemo

A Tribe Called Quest 'Dis Generation' by Hiro Murai

That Go brings an absolute head-spinner to the table with their video for Dirty Projectors.Proving that even getting out of a car and walking down a road at night can be captivating if you know how to do it right, look on in awe as linear time gets thrown out of the window but lip-syncing somehow remains consistent. Temporal physics be damned, you don&#39;t need it to look this damn cool.

That Go

Heika Burnison

Christina Jobe

Robert Thoren

Frank Mobilio

Belal Hibri @ Lucid Post

Doug Klinger

Domino Records

Dirty Projectors 'Cool Your Heart' by That Go

Dirty-Projectors-'Cool-Your-Heart'-by-That-Go

Capital Cities and Remy Cayuela disrupt the streets of LA with the language of dance.Beginning, as so many stories do, in an underwhelming party, it quickly breaks out into something much more fantastic. Following a girl who dances her way through the streets of LA, the fantastic choreography is based on the lyrics seen visually using American Sign Language, making this an incredibly clever lyric video, in a way.Having to plan meticulously every shot, combined with a downtown LA shoot on the weekend of Halloween is an impressive undertaking that Remy appears to have taken in his stride, making a cinematic, multi-layered dance film.

Rémy Cayuela

Daniel Kent

Jeff Bierman

Denna Thomsen

Tess O'Melia

Marisa Garner Associates

Colin Wyatt

Park Village

Indie pop

Capital Cities 'Vowels' by Remy Cayuela

Capital Cities - Vowels

An intense love affair expressed through intense choreography, and transported physically from city domestic to stark desert,&nbsp;in James Lees and dancer-choreographer&nbsp;Kiani Del Valle&#39;s co-direction of a piece for the marvellous Unknown Mortal Orchestra&#39;s First World Problem.Del Valle also performs in this mesmerising piece,&nbsp;commissioned by Nowness.&nbsp;&ldquo;With First World Problem&nbsp;I aimed to create a dialogue between two art forms&mdash;film and music,&quot; she told Nowness.&nbsp;&quot;I wanted the video to be a response to the band&rsquo;s lyrics and musical melodies, rather than showing literally what the song is saying.&nbsp;I am a big fan of silent films and how unspoken language can&nbsp;add a second layer to speech.&rdquo;&nbsp;

James Lees

Unknown Mortal Orchestra 'First World Problem' by James Lees & Kiani Del Valle

Danielle Hinde

Director's Representation

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