Producer

Jason Cole

In one of the most enthralling examples of AI-fired creativity to be seen in music videos towards the end of last year,&nbsp;Tristan Holmes animated more than&nbsp;10,000 frames generated on AI program Midjourney to create a stunning visceral experience for the Chicago-based heavy metal band Disturbed.Crucially, Holmes successfully manages to harness the possibilities of the technology to work with his own purpose and vision for the epic track Bad Man - the band's protest against the Russian invasion of Ukraine.&nbsp;The video is an assault on the senses, but the director's own painterly visual aesthetic shines through.[imgtoken data:1]&nbsp;[imgtoken data:2]The process took Holmes over a month of intense work, but the results are stupendous.&nbsp;“This video has been a labor of love and I am super proud to share it," Holmes has said."Inspired by the plight of the Ukrainian people it is a poignant and powerful comment on the world today and the rise of autocracy not only in Eastern Europe but in other parts of the world."<div>&nbsp;</div>

United States

Tristan Holmes

Doomsday Entertainment

Arianna Tomasettig

Terry Simpson

Devin Sarno

Rock

Heavy Metal

Disturbed 'Bad Man' by Tristan Holmes

Disturbed - Bad Man

Greg Ohrel directs a hugely powerful promo for Puerto Rican rapper Residente's This Is Not America, taking aim at police brutality, corporate greed&nbsp;and the effects of US cultural hegemony - and acting as both sequel and critique of the seminal video for Childish Gambino's This Is America.&nbsp;&nbsp;Remarkably poignant, the heartwrenching concept is unflinching in its display of brutal injuries, destruction of land and the forced separation of families, and cleverly parallels opposing ideas through match cuts and split screen effects.&nbsp;An undercurrent of anger is palpable throughout the video, and the portrait-style vignettes interspersed throughout act as a reminder of the people and communities these issues are affecting, whilst also acting as a statement that the victims refuse to be oppressed.Many of the scenes in the video are based on real political&nbsp;events that are well known in Latin America, but not so much elsewhere - including when Puerto Rican independence fighter Lolita Lebrón shot&nbsp;live rounds into the air&nbsp;inside the US Capitol Building in 1954, in protest to&nbsp;violence inflicted the US government on Puerto Rico (including bombing);&nbsp;and (in the video's most horrifying scene) the assassination of Chilean folk singer Victor Jara,&nbsp;killed for singing songs against General Pinochet's US-backed military coup&nbsp;while imprisoned in Estadio Chile in 1973.&nbsp;Like This Is America, the video was produced by Jason Cole and Danielle Hinde at Doomsday Entertainment. And like Donald Glover and Hiro Murai's polemic about the reality of&nbsp;violence and fear in Black people's lives in the US, this video is also&nbsp;attracting serious debate and commentary, in a growing number of YouTube reaction videos, and other, <a href="https://www.latinorebels.com/2022/03/21/residenteamerica/" target="_blank">more scholarly articles</a>.Comparisons are inevitable, but&nbsp;Residente's This Is Not America differs from This Is America in being essentially more politically-based: the rapper's&nbsp;focus is upon the resilience of the oppressed, and their willingness to resist. A glimmer of hope amid the horror.Ultimately&nbsp;Ohrel's brilliant direction of a succession of gut-punchingly powerful scenes makes this one of the standout videos of the year so far&nbsp;- in fact, of the decade so far.[imgtoken data:1][imgtoken data:2][imgtoken data:3][imgtoken data:4]

Puerto Rico

Greg Ohrel

Lluis Martí

Erick Douat

Danielle Hinde

Corinna Martinez

Barbarella Pardo

Mastodonte

Hip Hop

Residente ft Ibeyi 'This Is Not America' by Greg Ohrel

Residente - This is Not America (Official Video) ft. Ibeyi

After making the&nbsp;era-defining This Is America,&nbsp;Hiro Murai's next music video project&nbsp;was always going to be a big deal. And this does not disappoint. Murai's collaboration with FKA Twigs is an&nbsp;action-packed epic affair, embracing Chinese martial arts. It is a brilliant, and beautiful - and brutal - showcase for the artist's unique talents.In characteristic&nbsp;Murai style, and with the help of regular collaborators like DoP Larkin Sieple and colourist Ricky Gausis, the grittily mundane is transformed into something breathtaking. As with so many of his music videos, this is shot entirely at night and again Murai shows his mastery of the specific atmosphere that night creates in the quieter parts of a cityscape. And in this case, the city is London.In a late night café, Twigs encounters a male alter-ego (played by Teake), and their assignation quickly becomes violent. A terrifying swordfight begins within the cafe, with Twigs' and her rival's athleticism taking them headlong through its shopfront window. Then&nbsp;their fight moves across quiet suburban streets, via the&nbsp;swooping, sensual movements of Wushu martial arts - so the conflict begins to hint&nbsp;at a complex backstory to their relationship/rivalry.&nbsp;But within the café again, at close quarters it gets brutal again and there is an extraordinary&nbsp;outcome - arguably not for the fainthearted.&nbsp;[imgtoken data:1]This climactic moment, where Twigs is divided by a samurai sword, is the most obvious contribution of VFX in a piece which, as with much of Murai's work, employs extensive VFX without drawing huge attention to itself. He worked in close collaboration with a team at MPC in Los Angeles to create those crucial sequences. Not only the&nbsp;choreographed fight sequence across buildings, epic smashes through shop windows, and that dramatic final scene,&nbsp;but digital matte painting was also used throughout to enhance the gritty backdrops. &nbsp;The result is a majestic piece of work, a reminder of Murai's phenomenal body of work in the medium.&nbsp;The same applies to Twigs. It is further evidence that she is a great action hero(ine)&nbsp;in the making.

United Kingdom

Hiro Murai

Larkin Seiple

Brad Weston

Anita Gou

Nate Matteson

Michael Stirton

FKA Twigs

FRIEND

Luke Lynch

Parallax Editing

Ricky Gausis

Michael Gregory

Luke Tierney

Nicole Powell

Alternative

FKA Twigs 'Sad Day' by Hiro Murai

Fka-Twigs-'"sad-Day"'-by-Hiro-Murai

Justin Bieber stumbles upon&nbsp;a upscale restaurant packed with colourful characters - and with food to match -&nbsp;in&nbsp;Bardia Zeinali's video for Yummy.&nbsp;After four years away from the charts, Bieber marks his return&nbsp;with arguably his most offbeat and wacky music video to date. It's directed by Zeinali, the former Vogue visual content creator known for his work with&nbsp;Troye Sivan&nbsp;and&nbsp;Paris Hilton, who creates a bizarre gastronomic dreamworld, filled with candy-coloured styling and frenetic cinematography,&nbsp;in which the pink-haired Bieber is undisputed king.&nbsp;Sat at a table full of 80's inspired, not-quite-yummy&nbsp;food, everyone is keen to share a moment with the artist, who is totally in his element throughout the video.&nbsp;Building to a climax where he dusts off his dance shoes and performs up on the tables with the guests, pop's former wild-child is as energetic as ever, with a decidely more mature aura. This is a new era for Bieber, and a statement of what's to come.&nbsp;

Bardia Zeinali

Roisin Audrey Moloney

Yolande Geralds

Ben Carey

Natalie Ziering

David Garcia

Tori Stosh

Nick De Moura

Karla Welch

Florido Basallo

Gadir Rajab

Adam Burrell

William Town

Graham Patterson

Modern Post

Tim Masick

Justin Bieber 'Yummy' by Bardia Zeinali

Justin Bieber - Yummy (Official Video)

Savanah Leaf has given contemporary relevance&nbsp;to&nbsp;Marvin Gaye's What's Going On in her powerful music video for the 1971 classic.In the description under the video on YouTube she writes: “We shot ‘What’s Going On' in Detroit and Flint Michigan, we wanted a place that resonates with the song and the history of Motown, while also remaining relevant to the sociopolitical issues in the music video."The music video took four days to shoot, but I travelled to Michigan a couple weeks early to find the right people. It was very important for us to find real people that resonated with the stories, rather than casting actors. We wanted the history of the song and the communities we filmed in to come through in our video."For example, Steve Smith, who plays the blind man in our music video, actually worked for Motown when ‘What’s Going On’ was originally recorded. The church we filmed in was one of the first establishments to set up a water station for the Flint community - they would hand out clean water and raise awareness on the ongoing crisis within the community."In addition to Steve Smith, we had the opportunity to feature other influential community figures in our music video, including Karen Weaver, the mayor of Flint, and pivotal activists that have been involved in the Flint Water Crisis for many years. One such activist in our music video is named Ariana Hawk, who, along with her young son, was featured on the cover of Time Magazine during the height of the water crisis. She ended up moving from Flint, only to return in order to continue the fight for her community. To this day, the Flint Water Crisis has yet to be resolved, and Ariana continues to be a strong activist in the movement."The point is that this is a historic song for an important moment in history, and what’s beautiful is that it’s message is timeless and universal. It’s about human emotions, human relationships, and a coming together. My hope is that our music video will remind people to continue asking the question Marvin Gaye asked in 1971.”&nbsp;<div>&nbsp;</div>

Savanah Leaf

Danny Lockwood

Rich Hutchins

Ari Tomasettig

Dan de Winter

Soul

Motown

Marvin Gaye 'What's Going On' by Savanah Leaf

Marvin Gaye - What's Going On (Official Video 2019)

A young boy&#39;s journey through Deep South country becomes a gripping visual metaphor of African-American suffering in Savanah Leaf&#39;s dazzling video for Gary Clark Jr&#39;s This Land.Combined with Clark&#39;s&nbsp;ferociously passionate, almost Hendrix-like performance of the song, the boy joins with his schoolmates to walk across the land which has been synonymous with oppression, and make a symbolic stand of taking ownership of the land.&nbsp;&nbsp;&nbsp;&nbsp;And then as Clark makes his guitar sings, Leaf continues to expand the visual universe of the video, into&nbsp;ever more impressionistic and surreal territory. In a dream sequence,&nbsp;there&#39;s a brilliantly startling&nbsp;image of a cosmos existing under the boy&#39;s shirt. This is a hugely ambitious, richly rewarding video for a very powerful song.

Alicia Martinez

Charles Mulford

Mike Bayer

Jason Wallis

Warner Bros. Records

Gary Clark Jr. 'This Land' by Savanah Leaf

Gary-Clark-Jr.-'This-Land'-by-Savanah-Leaf

A story of love and loss in a memorable video for Jazzanova's marvellous Let's Live Well.The stage is set showing glances of young romance -&nbsp;hinting at the ties that bind two lovers despite the highs and lows of the relationship. Then they move into separate timelines, as the story unfolds.

Christopher Ripley

Alyse Rocket, Derrick Butler

Derrick Butler

Natalia Maus

Jazzanova ft Jamie Cullum 'Let's Live Well'

Jazzanova-Ft.-Jamie-Cullum-'Let's-Live-Well'-by-Savanah-Leaf

After tickling the fancies of hipsters for years, postmodern&nbsp;CGI properly hits the mainstream with Elliot Sellers and Erik Ferguson&#39;s&nbsp;enjoyably demented trip through Lil Jon, Offset and 2 Chainz&#39;s Alive.It&#39;s a surrealist dream that explores the world of excess and luxury that rappers live in. And sure, it uses the similar FX effects, created by VFX artist Ferguson,&nbsp;that you hipsters saw in videos like <a href="http://www.promonews.tv/videos/2017/01/25/shy-luv-ft-jones-shock-horror-bif" target="_blank">Shy Luv&#39;s Shock Horror</a>. But now it&#39;s reaching a whole new audience...

Elliott Sellers

Erik Ferguson

Reprobates

Mark Bridges

Interscope

Lil Jon ft. Offset & 2 Chainz 'Alive' by Elliott Sellers & Erik Ferguson  

Lil Jon - Alive (Official Music Video) ft. Offset, 2 Chainz

Packed with her trademark graceful choreographic wit, Mimi Cave reunites with long-term collaborator Vance Joy in this plaintive and haunting study of grief and mourning for We&#39;re Going Home.

Mimi Cave

Jocelyn Webber

Cristina Bidagor

Mike Hart

Logan Triplett

Mike Lemnitzer

Sarah Beagle

Levi Trent Williams

Nicholas Faiella

Jordy Scheinberg

Kevianno Guerrero

Lindsey Nadolski

Beast

Ayumi Ashley

Moxie Pictures

Leila Mozun

Nick Muller

Singer-songwriter

Vance Joy 'We're Going Home' by Mimi Cave

Vance-Joy-'We're-Going-Home'-by-Mimi-Cave

Merrill Garbus of Tune-Yards (or tUnE-yArDs) and Mimi Cave <a href="http://www.promonews.tv/videos/2011/03/29/tune-yards%E2%80%99-bizness-mimi-cave" target="_blank">go way back</a>. Now they reunite&nbsp;to present another wonderfully uplifting mess of kinetic song-and-dance for Heart Attack, from the forthcoming album I Can Feel You Creep Into My Private Life.Cave&#39;s colour coordinated dancers are arranged in different locations, then&nbsp;suffer simulataneous faux-coronaries when they remove paper bags from their heads,&nbsp;while Garbus cuts a theatrically agonised figure under a heavy spotlight.&nbsp;They all eventually gather together for a final throw of life&#39;s dice, while Garbus does the best &quot;heart attack-ack-ack-ack-ack&quot; since <a href="https://www.youtube.com/watch?v=G6J1jgQs1Cg" target="_blank">Billy Joel&#39;s Moving Out</a>.No one really does the overly dramatic quite like her, certainly not in what is generally termed &#39;alternative music&#39;.&nbsp;

Zachary Wright

Natalie Abraham

Beau Beagles

Mason Reynolds

Lindsey Naldoski

Gabe Spierer

4AD Records

Tune-Yards 'Heart Attack' by Mimi Cave

Tune-yards-'Heart-Attack'-by-Mimi-Cave

Lush cinematography and inventive choreography intersect in this dreamlike video for Sleigh Bells&#39; And Saints - directed by Mimi Cave and Sleigh Bell&#39;s Derek Miller.&nbsp;With Sleigh Bells transformed - instead of a duo, it&#39;s&nbsp;singer Alexis Krauss with a metal-thrash&nbsp;backing band - a squad of cheerleaders march in to face-off the band, and dance. And they proceed to undergo a transformation themselves into something&nbsp;far more macabre.

Derek Miller

Heron Bourke

Drew Bienemann

Paolo Arriola

Eric Fahy

Erin Blinn

Beast TV

Mission Film & Design

Alternative Pop, Electronica

Sleigh Bells 'And Saints' by Mimi Cave & Derek Miller

Sleigh-Bells-'And-Saints'-by-Mimi-Cave-&-Derek-Miller

A brokenhearted young woman heads for the dance studio to chase her blues away - and succeeds in releasing an explosively sexual dance fantasy in Jesse Fleece&#39;s video for Cathedral.With its &#39;80s detail, fashion sense&nbsp;and film feel (courtesy of a dream team of DoP Larkin Sieple and colourist Ricky Gausis)&nbsp;Try To Fight is a beautifully-crafted reworking of that famous scene in Flashdance, and dancer Kylie Shea is great in the Jennifer Beals role, conjuring her fellow dancer Nick Baga from her erotic imaginings. It&#39;s hot stuff!

Jesse Fleece

Tara Alexis

Steve Bagnara

Matt Sanderson

Jonathan Dec

Mike Beckman

Heather Farah

Abigail Francis

Amadora Biscette

Ernie Gilbert

Ethan Feldbau

Kylie Shea, Nick Baga

Nick Baga

Cathedrals 'Try To Fight' by Jesse Fleece

Cathedrals-'Try-To-Fight'-by-Jesse-Fleece

That Go brings an absolute head-spinner to the table with their video for Dirty Projectors.Proving that even getting out of a car and walking down a road at night can be captivating if you know how to do it right, look on in awe as linear time gets thrown out of the window but lip-syncing somehow remains consistent. Temporal physics be damned, you don&#39;t need it to look this damn cool.

That Go

Heika Burnison

Christina Jobe

Robert Thoren

Frank Mobilio

Belal Hibri @ Lucid Post

Doug Klinger

Domino Records

Dirty Projectors 'Cool Your Heart' by That Go

Dirty-Projectors-'Cool-Your-Heart'-by-That-Go

Capital Cities and Remy Cayuela disrupt the streets of LA with the language of dance.Beginning, as so many stories do, in an underwhelming party, it quickly breaks out into something much more fantastic. Following a girl who dances her way through the streets of LA, the fantastic choreography is based on the lyrics seen visually using American Sign Language, making this an incredibly clever lyric video, in a way.Having to plan meticulously every shot, combined with a downtown LA shoot on the weekend of Halloween is an impressive undertaking that Remy appears to have taken in his stride, making a cinematic, multi-layered dance film.

Rémy Cayuela

Daniel Kent

Brooke McDaniel

Jeff Bierman

Denna Thomsen

Michael Beaudry

Tess O'Melia

Marisa Garner Associates

Colin Wyatt

Park Village

Indie pop

Capital Cities 'Vowels' by Remy Cayuela

Capital Cities - Vowels

A day in a taxi becomes a poignant meditation on love, loss and what could have been, in Isaac Ravishankara&#39;s latest video for The Lumineers.Taking some visual cues from his previous Lumineers video for Ophelia, Ravishankara takes us&nbsp;on an emotional journey both physically and metaphorically, with life events and relationship milestones taking place right there in the back seat of the taxi. Without giving too much away, we&#39;re left here to ponder the protagonist&#39;s yearning and wonder what could have been.A beautiful video both thematically and visually (which considering 90% of it takes place inside a taxi is no small feat).

Isaac Ravishankara

Natasha Pierson

Kevin Phillips

Scott Michael Johnson

Jeff Webster

Lev Abrahamian

Ali Rubinfeld

Grace Alie

Elise Velasco

Nikki Parisi

Kurt Raether

Carrie Schreck

The Mill

Folk, Pop

The Lumineers 'Cleopatra' by Isaac Ravishankara

The Lumineers - "Cleopatra"

Director Elliott Sellers has helmed&nbsp;this massive collaborative effort for artists&nbsp;Imagine Dragons, Lil Wayne, Ty Dolla $ign, Logic, X Ambassadors and&nbsp;Wiz Khalifa, for their track Sucker for Pain, featured on in the upcoming action film&nbsp;Suicide Squad.&nbsp;​Set in similarly&nbsp;dark, ominous&nbsp;locations as the movie&nbsp;-&nbsp;the video sees a sequence of performances from the artists&nbsp;interspersed&nbsp;with clips from the film. Elliott has managed seamlessly&nbsp;integrate the various&nbsp;performances into the gritty, sinister&nbsp;world, with plenty of VFX, pyro and&nbsp;winding camera moves.&nbsp;&nbsp;

Courtney Davies

Carrie Leigh

Bryon Werner

Imagine Dragons ft. Lil Wayne, etc. 'Sucker for Pain' by Elliott Sellers

Jason Cole

Producer

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