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David Knight - 12th Mar 2018

John Newman goes back to his Yorkshire roots, and shows his true mettle, in Ozzie Pullin's impressive video for Fire In Me.

Filmed in Hull, this starts out in a boxing gym, where the sparring match that follows suggests that Newman is on the road to a big title in the ring. But Pullin's video defies expectations, and ends up showing him in a far more impressive light.

Laced through with a rollicking performance in a working men's club, it eventually pulls the narrative and performance together, and then delivers the valuable message that John Newman does not need to fight to win.

Watch 'John Newman 'Fire In Me' by Ozzie Pullin' here


"I wanted to create a video that stepped away from the old John Newman, or what people perceived him to be and make something that felt mature.

"John came to me with the idea of incorporating boxing, but I didn’t want to make it all about that or try to make him out like a legit boxer. It needed to just feel like a small thread in the overall narrative. A catalyst for all the action that comes afterwards.

"As a fellow northerner it was essential for me we shot in Yorkshire and what better place than the current city of culture, Hull. This location provided us with authentic backdrops that fit the overall 'gritty' aesthetic that I was aiming to create. It also helped with shooting on 35mm film and street casting the entire video."


DirectorOzzie Pullin
ProducerAlasdair Mitchell
Production CompanyPartizan
Executive ProducerClaire Stubbs
Production ManagerJack Bristow
1st ADLuke Goodrich
Director of PhotographyAdric Watson
Focus PullerMichael Hobdel
2nd ACNick Baker
GafferDanny Haywood
Art DirectorMarie Boon
WardrobeDavid Hawkins
Make-upCat Elizabeth Smith
EditorSam Bould
Editing companyCut
Editing companyRun
ColouristSimon Bourne
Grading companyFramestore
Director's RepresentationPartizan
CommissionerAilsa Robertson
LabelIsland Records
Other creditsProduction Assistant: Joe Browne 3rd AD: Ollie Waters Spark: Kieran Brown Spark: Jonjoe Besagni Stylist Assistant: Hollie Lacayo

David Knight - 12th Mar 2018

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