David Knight - 12th Mar 2018

John Newman goes back to his Yorkshire roots, and shows his true mettle, in Ozzie Pullin's impressive video for Fire In Me.

Filmed in Hull, this starts out in a boxing gym, where the sparring match that follows suggests that Newman is on the road to a big title in the ring. But Pullin's video defies expectations, and ends up showing him in a far more impressive light.

Laced through with a rollicking performance in a working men's club, it eventually pulls the narrative and performance together, and then delivers the valuable message that John Newman does not need to fight to win.


"I wanted to create a video that stepped away from the old John Newman, or what people perceived him to be and make something that felt mature.

"John came to me with the idea of incorporating boxing, but I didn’t want to make it all about that or try to make him out like a legit boxer. It needed to just feel like a small thread in the overall narrative. A catalyst for all the action that comes afterwards.

"As a fellow northerner it was essential for me we shot in Yorkshire and what better place than the current city of culture, Hull. This location provided us with authentic backdrops that fit the overall 'gritty' aesthetic that I was aiming to create. It also helped with shooting on 35mm film and street casting the entire video."

Watch 'John Newman 'Fire In Me' by Ozzie Pullin' here

PRO Credits


DirectorOzzie Pullin
ProducerAlasdair Mitchell
Production CompanyPartizan Darkroom
Executive ProducerClaire Stubbs
Production ManagerJack Bristow
1st ADLuke Goodrich
Director of PhotographyAdric Watson
Focus PullerMichael Hobdel
2nd ACNick Baker
GafferDanny Haywood
Art DirectorMarie Boon
WardrobeDavid Hawkins
Make-upCat Elizabeth Smith
EditorSam Bould
Editing companyCut
Editing companyRun
ColouristSimon Bourne
Grading companyFramestore
Director's RepresentationPartizan Darkroom
CommissionerAilsa Robertson
LabelIsland Records
Other creditsProduction Assistant: Joe Browne 3rd AD: Ollie Waters Spark: Kieran Brown Spark: Jonjoe Besagni Stylist Assistant: Hollie Lacayo

David Knight - 12th Mar 2018

Related Content


Freddie Dickson 'News' by Ozzie Pullin

Singer-songwriter Freddie Dickson cuts an obsessed, angst-ridden figure in Ozzie Pullin's video for News, performing the song while examining photos, and TV screens in his brick-walled …

David Knight - 17th Oct 2014


Calum Scott 'No Matter What' by Ozzie Pullin

Ozzie Pullin's video for Calum Scott follows multiple younger versions of Scott dealing with bullying and prejudice from his friends and classmates for being gay, while his mother …

Promonews - 15th Nov 2018

Latest News


Anthony Taylor 1958 - 2021

Anthony Taylor, producer of many acclaimed and award-winning commercials, most recently at Kode …

Promonews - 17 days ago


Silence signs to Spindle

Spindle have signed the director known as Silence to the company's directing roster for …

Promonews - 21 days ago