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Promo News - 19th Feb 2018

Patrick Lawler has created a song-and-dance spectacular in nighttime downtown LA for Claptone.

Lawler – a director, DoP, editor, motion graphics and VFX artist, at DECA Creative – engaged choreographer David Moore to create a brilliantly vibrant routine centred around a masked man representing the mysterious Claptone (who turns out he's quite the showman).

But its the location and the use of it that gives the video a special pizzazz. And it ends up with 'Claptone' and his crew dancing in the big fountain next to LA City Hall. 

PATRICK LAWLER:

"I fell in love with this location last year and have been looking for the perfect project to shoot here ever since. This was shot in Downtown Los Angeles between the Walt Disney Concert Hall and City Hall, which you can see makes an appearance a couple times in the background.

"I didn’t even realize people are encouraged to walk through the fountain until the second location scout, which changed our approach to ending the video. Greg Arch was our steadicam operator, running backwards down 23 stairs and jumping in the fountain!

"This was my first time working with choreographer David Moore and I couldn’t be more stoked with what he came up with. Watching him hold auditions, and teach 40 people this dance in half an hour blew my mind. His amount of prep was insane, shooting and editing his own reference videos and planning camera moves!

"We partnered with Charlie Lights & BriteShot to light the video. We used full RGB LED units that can be programmed to change color dynamically. The location let me choose the RGB values I wanted for the fountain lights as well. I couldn’t be happier with the way everything turned out."

Credits

DirectorPatrick Lawler
ProducerDerek Maher
ProducerScott Bell
Production CompanyDeca Creative
1st ADJohnny Montano
2nd ACJosh Rottman
GafferJustin Garcia
EditorPatrick Lawler
Editing companyDeca Creative
ColouristPatrick Lawler
VFXPatrick Lawler
Director's RepresentationLas Bandas Be Brave
SteadicamGreg Arch
Other creditsClaptone Character: Douglas Parr Dancers: Connor Gromley, Trayone Roundtree, Shaquan Reed, Zev York Production Assistant: Noah Paul

Promo News - 19th Feb 2018

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