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David Knight - 23rd Jan 2018

From boy to man, the imposing Flowdan pounds the mean streets of Hackney carrying a boombox blasting out thunderous beats, in Vasilisa Forbes's powerful visual for The Bug's Bad.

VASILISA FORBES:

"When I heard the stomping, powerful bassline of the track with its dark, tense energy, I knew it suited something visually heavy, moody and truly 'London'.

"Flows lyrics drew upon his past - growing up in the dark streets of E8, and it made sense to visualise him as a young bad-boy who already displays inner strength and power against all odds. Our young protagonist at the start of the video carries the same crazy, wild-eyed energy as the edit - with the 'on-the-beat', erratic cuts. The shots mess with the viewers head the same way Flowdan messes with the public in the streets.

"Talking to The Bug about the lyrics and sonic meaning in the track, it made sense to get a feeling of mischief, anarchy and street punk - with Flowdan leading us through Hackney ends, music as his weapon. He blasts BAD through the city, the Boombox as lead protagonist, just like Flow, as we see it supposedly 'over the years' - a bad-boy since day one, and the power of sound to evoke reaction and inner power."

Credits

DirectorVasilisa Forbes
ProducerVasilisa Forbes
Director of PhotographyJosh Birch
Focus PullerTristan Kassam
2nd ACJonny Cliffe
EditorVasilisa Forbes
Director's RepresentationOB Management
LabelNinja Tune
Other credits3rd AC: Ryan Hooker Cast: Flowdan, Brooklyn Appiah (Young Flowdan), Ethan Hart, Baxter Willoughby, Chanel Brown, Zarine Murray, Lanre Danmola, Lemmar Rei

David Knight - 23rd Jan 2018

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