David Knight - 5th Dec 2017

London band Island pitch up in the world's weirdest diner in Claes Nordwall's video for The Day I Die.

It's an allegory on the seductive power and dangers of virtual reality. But looking at the very odd dishes created by the distracted chef may still leave you feeling as hungry as the band.


"The video is about detachment. I wanted to put the band members in an absurd pocket of future time in which the inhabitants have fallen prey to rapidly evolving technology. It’s about escaping entirely into that other realm and placing no significance at what is going on in the real world."

PRO Credits


DirectorClaes Nordwall
ProducerClaes Nordwall
Executive ProducerJoshua Noon
1st ADReece Gibbins
Director of PhotographySimon Shen
Focus PullerGeorge Botsov
2nd ACTwan Van Broek
GafferSimon Battensby
WardrobePeghah Maleknejad
Make-upChloe Dixon
EditorClaes Nordwall
ColouristCaroline Morin
Grading companyCHEAT
Director's RepresentationLas Bandas Be Brave
CommissionerAli Raymond
LabelFrench Kiss Records
Other creditsRUNNER: Millie Gray SET DRESSER: Leon Horgan SPARK: Milo Cosmans STYLIST ASSIST: Ruairi Horan SET DRESSER: Leon Horgan

David Knight - 5th Dec 2017

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