Claes Nordwall creates an atmospheric performance video for London band Palace, returning to action with the song Martyr.
Island 'The Day I Die' by Claes Nordwall
London band Island pitch up in the world's weirdest diner in Claes Nordwall's video for The Day I Die.
It's an allegory on the seductive power and dangers of virtual reality. But looking at the very odd dishes created by the distracted chef may still leave you feeling as hungry as the band.
"The video is about detachment. I wanted to put the band members in an absurd pocket of future time in which the inhabitants have fallen prey to rapidly evolving technology. It’s about escaping entirely into that other realm and placing no significance at what is going on in the real world."
|Executive Producer||Joshua Noon|
|1st AD||Reece Gibbins|
|Director of Photography||Simon Shen|
|Focus Puller||George Botsov|
|2nd AC||Twan Van Broek|
|Director's Representation||Las Bandas Be Brave|
|Label||French Kiss Records|
|Other credits||RUNNER: Millie Gray SET DRESSER: Leon Horgan SPARK: Milo Cosmans STYLIST ASSIST: Ruairi Horan SET DRESSER: Leon Horgan|
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