Sigrid 'Strangers' by Ivana Bobic
Rising star Sigrid's irrepressible charisma is given full rein in Ivana Bobic's stylish video for Strangers. It showcases the Norwegian singer's amazing performance within scenarios that are not quite what they first appear.
"In Strangers, Sigrid sings about how things are “not like in the movies”, about falling for something that isn’t real, something that won’t last. It inspired me to think about movie reality - how things can look perfect from one angle, but as soon as the camera moves you see the background, or the people making the film. We took this sentiment to create visual tricks with art direction and a modular set that gave Sigrid space to perform in.
"Sigrid was a dream artist to work with - an incredible collaborator, with a very strong idea of what she wants. I love that in a female artist - she’s so unique and not afraid to show her personality. Sigrid told me about her home town Bergen in Norway and how important nature is to her, so we wanted to bring this wilderness into the studio, creating a surreal landscape with rocks and the Norwegian log cabin that plays with the scale of the studio. Then we added atmosphere with fog or a sunset to ground it in reality.
"On the shoot Sigrid took over the set with her incredible energy. That choreography is all her own. I was so impressed with her moves and the attitude in her performance so we didn’t want anything to get in the way. It’s so captivating to see her performance getting more intense throughout the video, [so] by end it feels like she’s going to burst out of the screen!
"I loved every minute of working with Sigrid and making this, it was a great team and collaboration with a lot of trust from all sides.”
|Production Company||Riff Raff Films|
|Executive Producer||Natalie Arnett|
|Production Manager||Ghandi El-Chamaa|
|1st AD||James Dyer|
|Director of Photography||Tim Sidell|
|1st AC||Rami Bartholdy|
|2nd AC||Melanie Jansen|
|Gaffer||Billy Rae Smith|
|Production designer||Sarah Jenesson|
|Editing company||Marshall Street Editors|
|3D Animator||Dimitar Itskov|
Ivana Bobic directs a smart and stylish video for The Kooks' Forgive & Forget, with a stylised band performance video 'in the round', eventually surrounded by dancers who are, …
Ivana Bobic's latest video for Sigrid is an ode to friendship in a Spielberg world.
So how would you react if your life suddenly became an action movie? In Ivana Bobic's fastmoving promo for indie rock outfit Nothing But Thieves' Wake Up Call, an average city worker …
Riff Raff's recently-signed director Ivana Bobic, has delivered Bloc Party’s bumpin' new video The Love Within, featuring an array of performers compelled to dance by …
The UK Music Video Awards for 2021 is now open. And there are more awards than ever in …
Pulse Films have announced the signing of directing duo Machine Operated, who have directed …
Promonews is delighted to announce the launch of its first podcast series The Promonews Podcast - …
London-based animation production company Blinkink have announced the arrival of four …
London-based production company Hello Love has announced the signing of Stella Belle Hex to …
Pulse Films has announced that Nnena Nwakodo has joined the award-winning Music Videos …