David Knight - 30th Oct 2017

The Sacred Egg's latest Royal Blood video comes on as nailbitingly gripping and murderous as No Country For Old Men, but with one special added ingredient: little white bunnies.

There's a killer on the loose. All we know he's not going to hurt the bunnies, just everyone else. Can anyone stop him?


"The idea was inspired by an image we had in our minds of an old black muscle car covered in white rabbits. From this we started to create a world and narrative which incorporated the different themes of power and innocence, all set within a cinematic dark world. There is no true meaning, we wanted people to interpret it in any way they want, especially given the music and title of the song.'

"This was our second outing with Royal Blood this year. And again they were willing to jump into it head first considering their crazy schedule and lack of time off."

Watch 'Royal Blood 'How Did We Get So Dark?' by The Sacred Egg' here

PRO Credits


DirectorThe Sacred Egg
ProducerNatalie Arnett
Local ProducerJon Day
Production CompanyRiff Raff Films
Director of PhotographyJustin Brown
Art DirectorFreddy Shen
WardrobeSophie Fraser
EditorSam Bould
Editing companyCut+Run
ColouristRichard Fearon
Grading companyMPC
Post production companyMPC
Post ProducerRyan Hancocks
VFXAdam Crocker
Lead actorMartin Van Geems
CommissionerJennifer Ivory
LabelWarner Bros Records
Other creditsLocal Producer Cape Town -

David Knight - 30th Oct 2017

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