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Royal Blood 'How Did We Get So Dark?' by The Sacred Egg

Royal Blood 'How Did We Get So Dark?' by The Sacred Egg

David Knight - 30th Oct 2017

The Sacred Egg's latest Royal Blood video comes on as nailbitingly gripping and murderous as No Country For Old Men, but with one special added ingredient: little white bunnies.

There's a killer on the loose. All we know he's not going to hurt the bunnies, just everyone else. Can anyone stop him?

THE SACRED EGG:

"The idea was inspired by an image we had in our minds of an old black muscle car covered in white rabbits. From this we started to create a world and narrative which incorporated the different themes of power and innocence, all set within a cinematic dark world. There is no true meaning, we wanted people to interpret it in any way they want, especially given the music and title of the song.'

"This was our second outing with Royal Blood this year. And again they were willing to jump into it head first considering their crazy schedule and lack of time off."

Watch 'Royal Blood 'How Did We Get So Dark?' by The Sacred Egg' here

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David Knight - 30th Oct 2017

Tags

  • Director's notes
  • Narrative
  • Rock

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Credits

Production/Creative

Director
The Sacred Egg
Producer
Natalie Arnett
Production Company

Camera

Director of Photography
Justin Brown

Art

Art Director
Freddy Shen

Wardrobe

Wardrobe
Sophie Fraser

Casting

Lead actor
Martin Van Geems

Editorial

Editor
Sam Bould
Editing company
Cut+Run

Grading

Colourist
Richard Fearon
Colour grade company
MPC

VFX

VFX
Adam Crocker
Post production company
MPC
Post Producer
Ryan Hancocks

Commission

Commissioner
Jennifer Ivory
Label
Warner Bros Records

Misc

Local Producer
Jon Day

Other credits

Local Producer Cape Town

David Knight - 30th Oct 2017

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