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Faux 'Take Back Time' by Will & Carly

Faux 'Take Back Time' by Will & Carly

David Knight - 20th Oct 2017

Young directing partnership Will & Carly make their strongest statement yet with the new Faux video.

In many respects it's a simple idea: a dance performance you realise is happening backwards. What makes it good is how it keeps offering new pleasures - and making very good use of what might consider familiar locations.

And ultimately they show something that's always been a winner, from Fred & Ginger to The Blaze: two people dancing with each other.

Take Back Time is a classic ‘break-up’ song, a typical ‘You don’t know what you’ve got til it’s gone’.

Musically it’s a nostalgic, upbeat pop song with its twinkling synths, funky bass line and soulful chorus. Delve a little deeper though and you expose lyrics that are regretful and sad. We wanted to create a visual interpretation of the song that mirrored these contradictory feelings. Something which is sincere and sombre but ultimately leaves you with feel good vibes.

The film tells the story of a girls break up expressed though a dance performance that plays out in reverse, giving her the chance to retrace her steps, turn back the clock and revisit the love she lost.

Watch 'Faux 'Take Back Time' by Will & Carly' here

David Knight - 20th Oct 2017

Tags

  • Choreography
  • Dance
  • Pop

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Credits

Production/Creative

Director
Will & Carly
Producer
Andy Roberts
1st AD
Irene Maffei

Camera

Director of Photography
Ben Marshall
Focus Puller
Sean Mcdermott
2nd AC
Jay Coates

Art

Art Director
Alannah Byrne

Wardrobe

Wardrobe
Coline Bach
Make-up
Meena Bhella

Editorial

Editor
Leah Burton
Editing company
Final Cut

VFX

VFX
Hugo Saunders
Post production company
Cherry Cherry

Other credits

ASSISTANT STYLIST

MAHATMA SANTONINO

NAIL ARTIST

MIAKI BOWEN

RUNNER

CAMERON RANDALL

SPECIAL THANKS

MORGAN WHITLOCK

David Knight - 20th Oct 2017

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