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David Knight - 21st Sept 2017

Rae Morris goes to New York City and has a ball, in Noel Paul's charming video for DO IT.

In their second video working together, following Reborn, the rapport between the artist and director comes through with a deceptively simple scenario that has been executed beautifully: Rae is in the Big Apple seeing the sights with her best mates, visiting all the regular tourist spots; the performance is directed to camera, who is effectively one of her friends too. And soon everyone they meet is joining in to utter the imperative 'DO IT'.

A joyful piece of work - and there's one unguarded moment from Rae which is absolute gold.



 

Credits

DirectorNoel Paul
ProducerRaven Smith
Production CompanyFRIEND
Executive ProducerLuke Tierney
Associate ProducerJonathan Hsu
Director of PhotographyGabe Harden
Hair & Make-upClarissa Montenegro
ColouristBelal Hibri
Grading companyLucid Post
CommissionerDan Curwin
LabelAtlantic Records
Other creditsProduction Assistant: Andrew Gavin, Evan Cerniglia Featured Friends: Elizabeth Scopel, Tala Safie, Jean-Claude Elaramouni, Jessica Lin

David Knight - 21st Sept 2017

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